So you shopped till you dropped on Black Friday and Cyber Monday. Now is the time to turn your attention to an event that focuses on something more caring.
In other words, it’s time for Giving Tuesday.
As the name suggests, the day, which directly follows Cyber Monday, is about giving, like donating to your favorite causes. But it’s also about charity in a broader sense: GivingTuesday, the nonprofit that promotes the event, encourages people to help in other ways, from donating blood to helping an elderly neighbor with some household chores.
Want to know a little more about Giving Tuesday? Continue reading…
When did Giving Tuesday start?
The event was launched in 2012 led by the 92nd Street Y in New York City through its Belfer Center for Innovation & Social Impact. As Henry Timms, former executive director of the 92nd Street Y and now president and CEO of Lincoln Center, once explained, “After the consumerism of Black Friday and Cyber Monday, #GivingTuesday sees people come together around community spirit and gratitude. After two days for the economy, one good for the soul.”
How much of an impact did Giving Tuesday have?
A significant one, according to Asha Curran, CEO of the GivingTuesday organization. She says more than $10 billion has been donated over the last decade of Giving Tuesdays. In 2021 alone, they donated nearly $2.7 billion, nearly 10% more than the previous year. “This is an extraordinary sum, especially when you consider that these are not multimillion-dollar gifts. They are ordinary American citizens doing their part to give back to their communities and their world,” Curran told MarketWatch.
Is Giving Tuesday only in the United States?
No, it’s global. The GivingTuesday organization says people are participating in every nation in the world, adding that the movement “has proven to be a powerful intervention for countries facing devastating disasters and crises, allowing people to come together and organize quickly.”
What is expected this year in terms of general donations?
GivingTuesday’s Curran notes that it’s hard to predict what the numbers will be. “Every year is unique and has its own set of factors that affect people’s behavior,” he said.
What if I don’t have extra money to give?
As noted above, Giving Tuesday isn’t just about cash. Nor is it about giving only on the day itself. At heart, the movement behind the event is to encourage people to think and act charitably, in various ways, on a regular basis. “We want everyone to come together (on Giving Tuesday), but we want them to take that inspiration and focus on community with them every day and every month throughout the year,” Curran said.