TRESemmé has become the first brand in Pakistan to join the metaverse, an integrated network of 3D worlds that connects different multiple virtual spaces.
TRESemme Metaversion is focused on establishing a strong position in the web3 space to experiment with marketing strategies and help “TRESsetters” lead trends from the front with new and innovative techniques.
Immersive and ubiquitous, the metaverse integrates virtual reality to create a dynamic virtual environment where the brand’s “Tres girls” can style their hair and flaunt their shake– you While the brand is in its infancy, brand officials say its potential to unleash the next wave of digital disruption is taking the world by storm.
A virtual salon and a trip to the runway
TRESemmé is the first in the industry to launch in the metaverse and reinvent the so-called “style game” by empowering women’s presence through a customized experience suited to their specific hair. The brand now joins a number of other well-known companies that have made it to the metaverse’s rapidly expanding list of brands.
TRESemmé has partnered with Exarta, a pioneering company working to create the Exarta Metaverse, a leading Web 3.0 portal for e-commerce and transaction technology. TRESemmé takes its customers on a journey through a virtual salon and runway. TRESverse is the first virtual reality of its kind where every TRESsetter can own her style and flaunt her salon-smooth, frizz-free hair. TRESgirls can express themselves through their personalized avatars and curated runway looks.
To ensure accessibility for consumers, the TRESverse journey begins from the comfort of their home, via a laptop or PC connection. They can choose from pre-designed avatars for themselves and enter the TRESversé virtual salon, explore the TRESemmé range, try new hairstyles, attend virtual fashion shows and order free TRESemmé samples in the virtual world and have them delivered directly to their doorstep in the real world .
Humza Mahfooz and Zoha Akhtar from the TRESemmé brand team are launching this premium avatar-based styling experience that will allow TRESsetters to own their style and engage with the TRESsetter community in real-time with just a few clicks of a button. Believing TRESsetters to lead trends from the front, they developed this platform to inspire, empower and equip users to make their presence count with TRESemmé.
“We are delighted to have been selected by TRESemmé to create an experience for their first step into the immersive world. This shows that Exarta and TRESemmé are aligned in their vision and are constantly pushing the boundaries of what is possible,” said Qasim Tabrez, Co-Founder and COO of Exarta. “We’ve been building our platform with a core focus on transitioning brands into the meta, and this will be a fantastic opportunity for us to showcase that.”
A new age of marketing
TRESsetters will be able to interact with each other in real time, meaning that each individual will get a chance to become part of a very exclusive TRES team. Pakistan is on the cusp of a new age of marketing that promises to bring new possibilities to the consumer, make the impossible possible and help bridge the gap between the virtual and the real world.