Toyota unveils 2023 FJ Cruiser ‘Final Edition’

DUBAI, UAE – Toyota has announced the 2023 launch of the FJ Cruiser in the Middle East, along with a special “Final Edition” class to mark the final year of production of the iconic vehicle. With only 1,000 units available, the Final Edition offers several unique features and gives off-road adventurers a unique opportunity to own a piece of automotive history. The FJ Cruiser is expected to be discontinued in December 2022 after being one of the region’s most popular SUVs for more than 15 years.

Inspired by almost half a century of hardcore off-road performance from the legendary FJ40 4×4 utility vehicle, the FJ Cruiser was developed as a capable SUV, specifically aimed at drivers who want to push their limits. Launched in 2007, the model was hailed as an instant classic by customers and critics alike, particularly in the Middle East where it has garnered an avid following among off-roaders.

The 2023 Final Edition uses a monochromatic selected beige color for the exterior, upholstery and center cluster trim, creating a distinctive sense of modernity. To further reinforce the vehicle’s rugged appearance, the entire exterior has been extensively given a special black coating, including the black grille, bumpers, wing mirrors, door handles and spare tire cover. 17-inch aluminum wheels and running boards are also included, while a Final Edition badging with the vehicle’s unique number underlines the exclusivity of the limited edition.

Vincent Wijnen, Senior Managing Director, Al-Futtaim Automotive, said: “After 15 years as one of the region’s most popular SUVs, it’s time to say goodbye to the Toyota FJ Cruiser, a model that has since become as iconic as its predecessors. Tough, tough and capable, the FJ Cruiser is a firm favorite among UAE off-road enthusiasts. Although these will be the last FJ Cruisers produced, thanks to Toyota’s legendary reliability, we’ll see them cruising the Emirates’ roads, deserts and mountains for years to come. We are delighted to pay tribute to this iconic SUV with the Toyota FJ Cruiser Final Edition.”

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Kei Fujita, Chief Representative, Representative for the Middle East and Central Asia Office, Toyota Motor Corporation, commented: “The FJ Cruiser drives into the sunset leaving lasting memories of one of the most iconic SUVs in Toyota’s rich history. The vehicle’s winning combination of off-road capabilities, style and performance makes it equally at home on desert adventures or everyday activities, offering drivers and passengers a comfortable and reliable experience wherever their journey takes them.”

Fujita added: “Although the model will be discontinued, the enthusiasm for off-road capabilities lives on with other adventurous Toyota vehicles such as the legendary Land Cruiser, GR Sport Variant and Prado. I want to thank our customers for continuing to inspire us to create better and better cars, tailored to the needs of motorists in the region and beyond.”

Powered by a 4.0-liter V6 DOHC engine featuring dual independent variable valve timing with intelligence, the 2023 FJ Cruiser is capable of producing 270 hp and 380 Nm of peak torque. It is also equipped with a wide range of driver assistance features such as Active Traction Control (A-TRAC), Crawl Control, Vehicle Stability Control (VSC) with off switch and electronically controlled limited slip differential. In addition to outstanding off-road capability, drivers enjoy greater peace of mind thanks to Toyota’s world-class safety features.

The FJ Cruiser’s legendary status as one of Toyota’s most unique SUVs and proven durability over the years will live on in the hearts of its owners and the Toyota family. Although production will be discontinued, owners can rest assured that they will continue to enjoy first class service from their local Toyota Service Centers. The 2023 FJ Cruiser is available in a variety of attractive finishes and specifications, while the Final Edition is slated to arrive in the region in Q4 2022.

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Twitter: @Toyota_UAE

About Al-Futtaim Toyota

Toyota, a Japanese automobile manufacturer founded in 1937, is the world leader in sales of hybrid electric vehicles. Toyota has been exclusively distributed in the UAE by Al-Futtaim Automotive, part of the Al-Futtaim Group, for over six decades and has been at the forefront of the sustainable mobility movement since 2008.

With a wide range of vehicles ranging from SUVs, compacts, sedans, coupes, MPVs and LCVs to a wide range of hybrid options, Al-Futtaim Toyota is setting new standards in clean motoring to actively contribute to a lower carbon footprint in the UAE. In 2017, the zero-emission, hydrogen-powered fuel-cell electric vehicle (FCEV) Toyota Mirai was launched in a pilot project aimed at exploring the possibilities of building a hydrogen-based, zero-carbon society.

Toyota’s offering includes several hybrid vehicles, including the sporty, practical and eco-friendly RAV4, the C-HR, an innovative compact SUV, the seven-seat Highlander, the brand’s largest HEV to date, the powerful and efficient Corolla, and the sleek and sophisticated Camry .

In September 2019, after a 17-year wait, Al-Futtaim Toyota launched the new 2020 Toyota GR Supra in the United Arab Emirates, much to the delight of fans and loyalists across the country. With the all-new fifth generation model, the legendary name returned to set the streets ablaze with a comeback that only fits the history of the Toyota Supra, with the 2021 version arriving a year later in October 2020.

In August 2020, Al-Futtaim Toyota shook up the lifestyle pickup segment with the launch of the all-new 8th generation Toyota Hilux Adventure. This was the first time ever for the Hilux to be available as a retail model in the UAE, meaning it’s no longer limited to dominating the commercial space.

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For more information and to book a test drive of the latest Toyota models, please visit www.toyota.ae

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the five main divisions within the UAE-based Al-Futtaim group of companies, is a conglomerate of automotive companies that franchises some of the world’s best-known automotive brands and services.

Operating in 10 countries in the Middle East, Asia and Africa and supported by approximately 9,000 employees, the UAE-based group’s services include new and used vehicle sales, manufacturing, leasing and after-sales services .

From passenger cars to SUVs, commercial vehicles, industrial and construction equipment to motorcycles and quads, Al-Futtaim Automotive Group provides an inclusive, customer-centric experience for motorists, fleet operators and contractors alike and aspires to become the leading provider of bespoke-manufactured mobility solutions .

About the Al-Futtaim Group

Founded in the 1930’s as a trading company, Al-Futtaim is now one of the most diversified and progressive regional privately owned companies with headquarters in Dubai, United Arab Emirates.

Structured into five operational divisions; automotive, financial services, real estate, retail and health; We employ more than 35,000 people in more than 20 countries in the Middle East, Asia and Africa and work with over 200 of the world’s most respected and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enable the organization to continue to grow and expand; Responding to the changing needs of our customers in the societies in which we operate.

By upholding our values ​​of respect, excellence, collaboration and integrity; Al-Futtaim continues to enrich the lives and endeavors of our customers every day. For more information, visit: www.alfuttaim.com

Contact for media:
Aboulaban only | Gambit Communications | [email protected]
Laureline Black | Head of Corporate Communications | [email protected]
Hajar Al-Suwaidi | Retail Marketing Manager | [email protected]