Tim Cook says AR & VR will be revolutionary, but the public will need education

Apple CEO Tim Cook traveled across Europe and shared his thoughts on augmented reality.

Apple CEO Tim Cook
Apple CEO Tim Cook

Cook spoke about augmented reality in a recent interview with the Dutch news agency Brightsay how important it will be in the future.

“I think AR is a profound technology that will affect everything,” he said. “Imagine suddenly being able to teach with AR and demonstrate things this way. Or medicinal and so on. Like I said, we’re really going to look back and think about how we once lived without AR.”

He also believes that virtual reality has specific uses, but shouldn’t make up a person’s entire life, as proponents of the “metaverse” seem to be seeking.

Also Read :  Virtual reality shows promise for transforming TAVR procedures

“I always think it’s important for people to understand what something is. And I’m really not sure the average person can tell you what the metaverse is,” Cook said. “It’s something you can really immerse yourself in. And you can put that to good use. But I don’t think you want to live your whole life like that.”

Apple has helped developers integrate augmented reality into their apps using technologies like ARKit. Rumors also suggest that the company is launching augmented reality headsets.

Programming as a universal language

Over the years, Apple has launched various initiatives to help educators bring coding into classrooms for all ages, such as: B. the program “Everyone can program”.

Also Read :  Liberal education provides flexibility to change careers

Cook sees programming as a universal language. “I see programming as the only universal language. It’s the most important language to learn,” he said. “Of course, your native language is more important for communication, but a programming language is a way to use your creativity.”

technology and politics

The European Union has drafted legislation to make USB-C a standard port for all smartphones, which would force Apple to include one for its iPhone.

While Cook did not address this issue, he did comment on politics in general.

“The more barriers you put on something, the less innovative it can be,” Cook said. “So you have to ask yourself if what you’re asking is really worth it. But I also think there are a lot of really smart politicians out there who understand things perfectly. And the role of the electorate in a democracy is to vote. “People they prefer to see as representatives.”

Also Read :  2022 Insights on the AR Cloud Global Market

Tim Cook visiting Europe

Cook toured Europe this week, visiting Apple Stores, offices and the “Ted Lasso” soccer field.

He ended the trip in Naples, Italy, and received an honorary doctorate in Innovation and International Management from the University Federico II.

The full interview can be found at Bright‘s site.

Read on AppleInsider