The Fight For Metaverse Dominance: Unity Versus Unreal Engine – Who Wins?

By Jad Malaeb, Benzinga

New Castle County, Delaware

–News Direct–

You watch your friend plummet from the sky.

His jetpack spits out whatever gusts of wind are still in his chamber, but it’s not enough. His head tilts down and, like an arrow just beginning to feel the touch of gravity, accelerates towards the red dusty floor. Rocks only from the surface. You know he won’t survive the impact. You let out a high-pitched scream, hoping your voice somehow carries the mattress to soften the landing. You run to him. Maybe, you think, you could catch him just before he falls. Still you scream.

You hear your wife’s voice telling you to be quiet. You put your hands on your head and feel the straps of your virtual reality headset. You slip your fingers between the straps and pull the headset off your face. “You did it again,” she said. “You’re going to wake up the neighbors.” Many believe that this passage is not an excerpt from a science fiction novel, but will soon describe real events from the Metaverse, a third world where virtual and physical reality merge into one.

In the past year, the world has witnessed several of the many forms of the Metaverse. Justin Beiber Ariana Grande and Travis Scott have demonstrated the Metaverse’s ability to soften physical boundaries by allowing users to interact virtually at hyper-realistic concerts. Digital stores in the Metaverse that won over brands like Nike Inc. (NYSE:NKE) and Dolce & Gabanna showed how Metaverse can be the next place for digitized commercial products.

The enormous commercial prowess and growth potential of the Metaverse has sparked a battle among creators who are building the world of the future. There are two strong contenders in this space Unity Software Inc. (NYSE:U) and Unreal Engine. According to Disraptor Analysts, there is one clear winner in the race, and the pre-IPO investment platform may provide investors with a timely opportunity to capitalize on the growth of the world’s next largest 3D creator for Metaverse.

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The Metaverse and the Role of Creators on the Rise

Experts have connected the Metaverse to gaming, communication, entertainment, work, advertising and creation, touching almost every aspect of daily life. Businesses and entrepreneurs have already started taking advantage of this exciting idea while it is still in its infancy.

In 2021, 600 pairs of virtual sneakers from RTFKT Studios (now owned by Nike) sold out in 7 minutes, bringing in $3.1 million. During a nine-minute digital concert held in April 2020, Travis Scott earned $20 million including merchandise sales. By comparison, Scott’s four-month, 56-stop Astroworld tour from 2018 to 2019 grossed approximately $53.5 million, or roughly less than $1 million per show.

While the technology remains in its early stages, the entrepreneurial crown is still up for grabs, and people everywhere are trying to grab it. Among the most promising candidates in this quest are the worldmakers themselves. Just as every house needs an architect and engineer, every Metaverse will need creators to create the components of the virtual worlds. Not only that – the components have to be extremely well made in order for the Metaverse to maintain a “real world feel”.

This caliber of talent in 3D creation is rare, but Unity Software and the Unreal Engine stood out from the crowd. Both companies have built an incredible creation-driven infrastructure, soaking up a talented workforce and using it to fuel innovation. Unity is a twist on augmented reality Pokemon Go, for example, reached millions worldwide. Similarly, it helped shape Epic Games’ Unreal Engine platform Fortniteone of the world’s most successful metaverse games to date.

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Who will take it home?

Both Unity and Epic Games are successful and popular game studios specializing in the creation of Metaverse components such as 3D objects, Augmented Reality (AR), Augmented Reality (XR), and Virtual Reality (VR).

They differ mostly in the roles they play in the “Layers of the Metaverse”, a term used to describe Jon Radoff – and in how they monetize their creative endeavors. If you were to imagine the Metaverse as a 7-layer lasagna, its components would consist of the following:

  • Infrastructure: The core components of Metaverse, which include 5G, WiFi and cloud services.

  • Human Interface: The hardware components of the Metaverse, including mobile devices, wearables, and haptic devices.

  • Decentralization: Technology that moves components of the Metaverse away from centrality, including blockchain and artificial intelligence.

  • Spatial Computing: Tools for creating realistic physical-virtual worlds and the connection between the two domains.

  • Creator Economy: An infrastructure to incentivize creators through monetization through design tools, asset markets, and general commerce.

  • Discovery: The social component of the Metaverse that connects stakeholders through communication structures such as ads, social gatherings, stores, and more.

  • Experience: Tangible Metaverse products such as games, social apps and digital shopping platforms.

Unity and Epic Games operate on different Metaverse Lasagna stacks. For example, because Unreal Engine makes its own games, it fits into the “Experience” layer of the Metaverse Lasagna, while Unity doesn’t because it doesn’t sell games. Both also differ in what areas they specialize in within the layers. For example, both projects are active in the “Discovery” phase, but Unity enables discovery through ads, while Unreal Engine supports discovery through in-game stores, social curation, and ratings.

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It is beyond the scope of this article to list the pros and cons of each project, but it can be said that these projects have already played a huge role in the rise of the Metaverse. Until recently, considering which company would be a better investment was a moot point because Unity is publicly traded while Epic Games is not. Fortunately, Dizraptor, an app for investing in private companies, has redressed this imbalance.

At the time, the Dizraptor team invested in companies like Airbnb Inc. (NASDAQ:ABNB) and Coursera (COUR). Recently, the app’s investors gained indirect access to invest in SpaceX. They are currently focusing on the metaverse industry.

According to Dizraptor, the early exposure of Epic Games is an exclusive opportunity to diversify the portfolio with a key player in the metaverse and Web3. The offer is available to accredited investors from USD 1000.

Log in for the app to invest in the metaverse core!

The Dizraptor app gives you easy access to investing in private technology companies. Build your own portfolio of SpaceX, Neuralink, Calm and other rare pre-IPO stocks! Investments are available to accredited investors starting at $1,000.

This post contains sponsored advertising content. This content is for informational purposes only and is not intended as investment advice.

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