The Estée Lauder Companies Launches 2022 Breast Cancer Campaign to Honor 30th Anniversary and Positively Impact the Global Breast Cancer Community

The Estée Lauder Companies Charitable Foundation will donate US$15 million over five years to the Breast Cancer Research Foundation to fund groundbreaking research into treating differences in breast cancer

NEW YORK, Sept. 30, 2022–(BUSINESS WIRE)–In the 30 years since Evelyn H. Lauder created The Estée Lauder Companies (The Campaign) breast cancer campaign and helped create the Pink Ribbon in 1992, the mission of the campaign is to create a breast cancer – free world for all has remained steadfast. The Estée Lauder Companies (ELC) has a long-standing commitment to helping women and girls reach their highest potential. As ELC’s largest social enterprise program, The Campaign is a cornerstone of ELC’s social investments in women’s empowerment and health, bringing people everywhere together to positively impact the global breast cancer community. Because breast cancer is the most commonly diagnosed cancer in the world,1 ELC’s ongoing commitment to improving the lives of all those affected by the disease remains unwavering.

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The Estée Lauder Companies Launches 2022 Breast Cancer Campaign (Graphic: Business Wire)

Together, the Estée Lauder Companies Breast Cancer Campaign and the Estée Lauder Companies Charitable Foundation (ELCCF) have provided more than $108 million in lifesaving research, education and medical services worldwide, with more than $86 million in medical research grants through breast cancer research Foundation (BCRF). Founded in 1993 by Evelyn H. Lauder, BCRF is dedicated to advancing the world’s most promising research. ELC’s commitment to breast cancer research, spanning three decades, has been transformative. In partnership with BCRF, The Campaign has helped advance research across the spectrum of the disease – from tumor biology, lifestyle and genetics, survival, treatment and metastasis – leaving an indelible mark on the diagnosis, treatment and prevention of breast cancer. In addition, The Campaign supports more than 60 organizations worldwide, facilitating real change that addresses the diverse needs of local communities.

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Breast cancer deaths in the US have decreased by 42% since the late 1980s.2 However, this advancement has not been experienced to the same extent, and certain population groups are at higher risk of adverse effects from breast cancer. At any age, black women in the US are more likely to die from breast cancer than any other racial or ethnic group, and the mortality rate remains 41% higher than white women, despite a lower incidence.3 The campaign has and will continue to support BCRF-funded research that identifies and addresses differences that exist across the breast cancer landscape. ELCCF’s $15 million five-year donation will fund a new BCRF research initiative to accelerate the campaign’s goal of narrowing breast cancer disparities and improving outcomes. This comprehensive study of the intersection of social determinants of health, comorbidities, and the biology of breast cancer in Black women has the potential to significantly impact breast cancer disparities worldwide. It will help advance personalized breast cancer healthcare in the areas of prevention, diagnosis and treatment for those most at risk of dying from the disease and has the potential to be game-changing for the global breast cancer community.

William P. Lauder, Executive Chairman of The Estée Lauder Companies Inc., said, “The potential impact this BCRF initiative will have in accelerating a crucial area of ​​research cannot be overstated as we collectively work towards a more equitable working towards the future for everyone. I know my mother, Evelyn Lauder, would be so proud of the advances we’ve made through research, education, access to healthcare, and our commitment to fighting breast cancer.”

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Over the past 30 years, The Campaign has achieved the following worldwide:

  • Funded medical research and grants, and medical resources, services and centers including access to mammograms and screening for vulnerable groups with limited access to health care.

  • Advanced conversations about the importance of breast health education and early detection by facilitating discussions between the breast cancer community, medical experts and key opinion leaders.

  • Supported therapy and counseling programs to improve the lives of people living with breast cancer and their families.

  • Distributing educational materials and more than 180 million pink ribbons to raise awareness.

“The success of the Estée Lauder Companies is deeply rooted in living our shared values. Looking back over the past 30 years, the incredible progress made by The Breast Cancer Campaign has had a lasting impact on our global community. As an authentic cornerstone of our commitment, the campaign was supported by our employees, consumers and partners worldwide and continues to inspire action today for people everywhere Inspired by beauty, driven by values As a company, we look forward to the future and are committed to driving positive change for everyone affected by this disease,” said Fabrizio Freda, President and Chief Executive Officer, The Estée Lauder Companies Inc.

The campaign will take the following actions based on its mission for its 30th birthdayth Anniversary:

  • Redouble the campaign’s efforts to close breast cancer disparities and improve health outcomes.

  • Mobilize the passionate people of ELC to take action together and support more than 60 organizations worldwide.

  • Show support from 18 of the ELC brands: Estée Lauder, Clinique, Lab Series, Origins, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Editions de Perfumes Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced and Dr.Jart+. Each donates to BCRF and/or local cancer-focused organizations around the world, with brand participation varying by market.

  • Bring together breast cancer thought leaders and advocates to advance awareness and share important messages about the disease.

  • Encourage additional donations to BCRF through and various touchpoints.

  • Accelerate communication across social media, including TikTok and various meta-platforms, to drive awareness, fundraising and engagement, including new calls-to-action.

  • Unveil a new series of global stories demonstrating the diversity of the disease.

  • Continuing the campaign’s tradition of bathing buildings, monuments and landmarks around the world in bright pink lights to raise awareness for breast health, including the Empire State Building in New York City; the Eiffel Tower, Paris; LOTTE WORLD TOWER, Seoul.

  • Continue to produce and distribute informational materials and pink ribbons worldwide.

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As long as breast cancer remains a life-threatening disease, the Estée Lauder Companies will remain committed to the meaningful work that must continue. It’s #TimeToEndBreastCancer.

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M A C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble , Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+ and the DECIEM family of brands including The Ordinary and NIOD.


1 World Health Organization
2 American Cancer Society® Facts and Figures 2021-2022
3 American Cancer Society® Key Breast Cancer Statistics

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Erin Cohen
The Estée Lauder companies
[email protected]