The Estée Lauder Companies and BALMAIN are Partnering to Launch BALMAIN BEAUTY


NEW YORK–(BUSINESS WIRE). : BALMAIN BEAUTY. The collaboration is expected to begin in Fall 2024 with the goal of transforming the luxury and couture beauty world through exceptional design, unique craftsmanship and an unrelenting commitment to innovation.

When founder Pierre Balmain boldly introduced his bold, fresh and feminine “New French Style” in 1945, Balmain helped post-war Paris reclaim its title as the capital of fashion. Today’s BALMAIN, under the visionary leadership of Creative Director Olivier Rousteing since 2011, builds on the legacy of Pierre Balmain, with the house’s rich archives providing key inspiration and the legendary savoir-faire of Balmain’s atelier driving the success of Rousteing’s distinctive “Renewed French Style” ensures. While venerating the past, Rousteing has been at the forefront of advocating for a more inclusive world of fashion, while he and his team are also expanding design possibilities, relying on time-honored Parisian couture techniques to masterfully perfect the latest 21st-century breakthroughs .

Founded in 1946 by the remarkable entrepreneur Estée Lauder, The Estée Lauder Companies is today the global leader in prestige and luxury beauty, celebrating the world’s diversity and inspiring consumers to express their individual beauty. As the only company solely focused on prestige and luxury makeup, skincare, fragrances and haircare, the company’s brands are sold in approximately 150 countries and territories. The entire family business is shaped by deep-rooted values ​​and a rich history, as well as a passion for creativity and innovation and a desire to push boundaries and invent the unexpected. Inspired by the bold and pioneering efforts of Estée Lauder, which helped invent the modern day beauty industry, the company is at the forefront of social and environmental impact, with equity and sustainability at the forefront.

“For over a decade, my BALMAIN team and I have been pushing the boundaries of what’s possible in fashion,” notes Mr. Rousteing. “We are determined to reflect the way today’s diverse generation chooses to live and dress. So obviously there was no way to expand into beauty without making sure we found the partner who understood and shared our perspective. From the outset, the team at The Estée Lauder Companies has made it clear that they support BALMAIN’s distinctive vision and our goal of disrupting the global luxury beauty paradigm. Knowing that – and knowing that Estée Lauder is the epitome of excellence – well, I can’t wait to work with them.”

Guillaume Jesel is appointed President, Global Brands, TOM FORD BEAUTY, BALMAIN BEAUTY and Luxury Business Development, effective immediately. “BALMAIN and Olivier Rousteing are visionaries in global fashion. We look forward to working with them to expand the BALMAIN universe and create a new space for luxurious beauty that clearly reflects the brand’s strong, inclusive and fearless spirit,” said Mr. Jesel.

Follow @Balmainbeauty on Instagram.

About The Estée Lauder Companies Inc.

The Estée Lauder Companies (“ELC”) is one of the world’s leading manufacturers, marketers and sellers of premium skin care, makeup, fragrance and hair care products. The Company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M A C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble , Darphin Paris, TOM FORD BEAUTY, Smashbox, Aerin Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, Kilian Paris, Too Faced, Dr.Jart+ and the DECIEM family of brands, including The Ordinary and NIOD.

About BALMAIN

For more than ten years, Olivier Rousteing, Creative Director of BALMAIN, has been inventively building on Pierre Balmain’s extraordinary legacy, always remaining true to his own determination to design clothes that reflect the way his inclusive, powerful and global BALMAIN customers want to live today. The result is a unique and instantly recognizable BALMAIN silhouette, a style and attitude that highlights the unique craftsmanship of the house’s celebrated ateliers while consistently referencing a rich Parisian heritage. Visit balmain.com for more information.

[The forward-looking statements in this press release, including those in the quoted remarks and those relating to the expected launch and expectations for BALMAIN BEAUTY involve risks and uncertainties. Factors that could cause actual results to differ materially from those forward-looking statements include current economic and other conditions in the global marketplace, actions by retailers, suppliers and consumers, competition, the ongoing success of the collaborative relationship of the parties, the abilities to implement the plan, and those risk factors described in ELC’s annual report on Form 10-K for the year ended June 30, 2022.]

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