Swimming Australia and Tech Mahindra Partner to Empower High Performing Athletes & Revolutionize Fan Experience

Swimming Australia is delighted to announce an innovative new partnership with Tech Mahindra, a leading provider of digital transformation, consulting and business reengineering services and solutions.

Tech Mahindra will join Australia’s leading Olympic and Paralympic sport as an Official Technology Partner, providing technology support across all aspects of the national governing body including high performance, participation, fan engagement and administration.

With a presence in 90 countries worldwide and over 1,279 global customers, Tech Mahindra is a leader in leveraging next-generation technologies to deliver innovative customer-centric digital experiences. Further, Tech Mahindra is also investing significantly in digital and data capabilities in Australia to deliver a comprehensive suite of technologies and enhance the customer experience. This partnership will be a step forward in strengthening Tech Mahindra’s position in the region as the organization plans to increase localization and growth in the industry-leading ANZ market.

Tech Mahindra’s expertise, together with Swimming Australia’s desire to be data-driven, will equip coaches and athletes with sporting knowledge ahead of the 2024 Olympic and Paralympic Games in Paris. Athletes will be able to use new age technologies and advanced service platforms to improve their game and provide an engaging experience for fans.

As part of this collaboration, Tech Mahindra and Swimming Australia will continue to focus on the user experience while developing technology that will build on the enhanced technology footprint provided by the website. Tech Mahindra’s next-generation digital engagement platform will help Swimming Australia drive hyper-personalised, data-driven fan experiences using cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR)/Virtual Reality (VR), among others. .

CEO of Swimming Australia, Eugenie Buckley, believes the new partnership reflects swimming’s position in the sporting landscape and will help it continue to grow and develop over the next decade of opportunities.

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“Our Australian Dolphins have long been a leader and the envy of our peers in international swimming in terms of the technology used to support the performance of our athletes and coaches on the world stage and are now leveraging Tech Mahindra’s expertise as global technology pioneers. , we can continue to foster this culture of innovation across the breadth of our business,” said Buckley.

“As Australia’s most popular Olympic and Paralympic sport, and with 1 in 5 Australians participating in some form of swimming across the country, we currently have millions of community touch points and will continue to evolve and improve in partnership with Tech Mahindra. our digital environment to ensure it is seamless and engaging for fans and attendees alike.”

“Additionally, we’re excited to see what lens Tech Mahindra can bring to our high-performance environment to maintain our competitive edge and ensure our coaches and athletes have the cutting-edge data they need in the ongoing preparations for Paris.”

“We embrace our role as technology leaders in the sport and believe this partnership with Tech Mahindra will not only cement that position, but allow us to work together to set a new benchmark for what is possible in this space.”

Anuj Bhalla, Senior President Digital & Cloud Transformation and SBU Head, APJI Enterprise, Tech Mahindra said: Cloud technology has changed the entire field of the sports industry. Today, the sports business is all about knowing what fans want and providing them with hyper-personalized experiences. At Tech Mahindra, we are investing heavily in sports technology to reinvent the fan and community experience across channels and sports. Accordingly, our partnership with Swimming Australia is a significant step forward in strengthening our local presence in the Australian sports market and enhancing our sports technology portfolio. Swimming Australia is the peak governing body for swimming in Australia with an extensive network of clubs and registered members nationally. In addition, swimming has a rich history in Australia and continues to be the most prolific Olympic sport. Australia has long been a leader on the world stage in swimming and has produced many legendary champions in the sport. To maintain this momentum, we will provide athletes and high-performance teams with critical insights based on cutting-edge AI/Analytics solutions. We are confident that this collaboration will enable Swimming Australia to strengthen its position as a technology leader in the sport. Furthermore, we will continue to accelerate future readiness and transform the customer experience through our end-to-end digital transformation solutions.

This partnership is in line with Tech Mahindra’s focus on digital growth, under NXT.NOW™, which aims to enhance the “Human Centric Experience”, Tech Mahindra focuses on investing in new technologies and solutions that enable digital transformation and meet the evolving needs. customer.

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About swimming in Australia

Australia is a swimming nation, we learn to swim before we walk. Bordered by beaches, surrounded by oceans and dotted with lakes, 5.5 million Australians are part of our growing swimming family across the country. Our vision is to be admired worldwide for our performance, in and out of the water, and we live this vision every day by inspiring Australians to be the best swimmers they can be – from grassroots to elite. Powered by hard work, empowered by innovation and fueled by a future focused on wellbeing and sustainability, we at Swimming Australia are champions for performance, participation and the planet.

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About Tech Mahindra

Tech Mahindra delivers innovative and customer-centric digital experiences that enable businesses, associates and society to grow. We are a $6 billion organization with over 163,000 professionals in 90 countries, serving 1,279 global customers, including Fortune 500 companies. We focus on leveraging next-generation technologies including 5G, Blockchain, Metaverse, Quantum Computing, Cyber ​​Security, Artificial Intelligence and others to enable end-to-end digital transformation for global customers. Tech Mahindra is the only Indian company in the world to receive the Terra Carta seal of HRH the Prince of Wales for its commitment to creating a sustainable future. We are the fastest growing brand in “brand power” and are among the top 7 IT brands in the world. With NXT.NOWTM Tech Mahindra’s goal is to enhance the “Human Centric Experience” for our ecosystem and drive collaborative disruption with synergies from our extensive portfolio of companies. Focused on delivering the experiences of tomorrow today, Tech Mahindra believes that ‘the future is now’.

Founded in 1945, we are part of the Mahindra Group, one of the largest and most admired multinational federations of companies with 260,000 employees in over 100 countries. It is a leader in agricultural machinery, commercial vehicles, information technology and financial services in India and is the world’s largest tractor manufacturing company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate. The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and improving urban life to drive positive change in the lives of communities and stakeholders and enable them to thrive.


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