Small Business Spotlight: Details Matter by Amber

From Wisconsin to South Dakota – this La Crosse-based event planner travels through the Midwest to host a wedding, party and baby shower all at once.

After quitting her corporate job, Amber du Haux decided it was time for a change—and took on her second job. and Passion – in a thriving business.

Cherita Booker, UpNorthNews Reporter: Tell me a little about yourself and your background?

Amber Du Haux, Owner Description by Amber: I grew up in southwest Minnesota and moved to La Crosse about 4 years ago for my full time job. I was the director of finance and operations for a wireless retailer for 12 years, doing 6-10 weddings per year, until I transitioned to full-time wedding planner on January 1st of this year. My husband Brent and I have three children and two grandchildren who all live in Sioux Falls, SD.

Cherita: Tell me about the explanation by Amber?

Amber: I help couples plan the perfect day by making sure no detail is overlooked. I also provide all the decorations needed to achieve the desired look and color scheme from my extensive inventory. My team and I brought everything with us. We set it up, make sure the day goes well, and then take it down and take it back home with us. I also do bouquets and flowers, whether live or artificial, and offer custom signage, timepieces and ceremony programs.

Photo by Amber thanks to Detail Meter

Cherita: In what areas do you serve?

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Amber: I serve all areas of Wisconsin, and continue to serve Southwest Minnesota, Sioux Falls, SD and Northern Iowa.

Cherita: What inspired you to become a wedding/event planner?

Amber: I have always been a party planner with the best kids parties and amazing showers. I helped my family and friends organize and decorate their weddings, I also did all the decorations, invitations and flowers for my own wedding. When my daughter got married, I took care of everything for her wedding. I spent the whole day making sure everything was perfect for her and unfortunately, I didn’t enjoy the day as much as I wanted to be able to. One of her brides thought I did a great job and asked me to help her and the rest is history!

Cherita: What do you like about your job?

Amber: I love seeing someone’s vision and making it come true. My favorite moment is when the bride sees the venue and just says WOW! And I really like that the couple and their families can just enjoy the day and we take everything into account.

Photo by Amber thanks to Detail Meter

Charita: What is your least favorite part about event planning?

Amber: It is physically very hard work with long days. The hours are also very long leading up to the actual wedding day but I love it. I have always done best with deadlines!

Cherita: Planning and executing a wedding/event can seem stressful. How do you manage?

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Amber: I have done over 100 weddings in that time so it’s not really stressful for me. Stress only comes when you are not prepared or don’t have a good plan in place, which we usually do. When the unexpected happens, I just make sure I’m the calmest person in the room.

Charita: What are your favorite events to plan?

Amber: weddings Fall weddings are my favorite! I love the beautiful rich colors and crisp air. I still really love planning parties for my friends and family.

Photo by Amber thanks to Detail Meter

Cherita: What is your most memorable event?

Amber: I started my wedding season in 2022 with a bang. We had three weddings in one day. One in La Crosse and two in Southwest MN. Putting together all the decorations, doing all the flowers, making sure everything was properly planned for it all was a ton of work. My team in Minnesota and Wisconsin really stepped up and helped me pull it off. Going back and forth between weddings, literally walking down one aisle, and driving to another was a bit crazy but we laughed it off.

Charity: What are you most proud of?

Amber: I am definitely very proud of my team and all that I was able to do in my first year full time. My team and I were involved in 35 weddings and 12 other events.

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Photo by Amber thanks to Detail Meter

Cherita: What has this business taught you about yourself?

Amber: It taught me that I am at my best. I really like that this is what I do for a job. My past experiences have definitely played a role in my success and my background in finance and operations has served me well in running the business. It’s not just about making things look good. You must know how to run a business, manage inventory, handle multiple items at once, be professional and organized, with the creativity to make each event special.

It also brought me out of my shell a bit. I’m not a very social person by nature but when I’m at an event, you wouldn’t know it.

Cherita: How do you market yourself?

Amber: This is a referral and referral business and I have had the pleasure of working with many wonderful couples over the years who have told their friends about me. I also have a website, Facebook, Instagram and recently TikTok pages that I use to showcase my work and market my business.

Cherita: Where do you see yourself five years from now?

Amber: I want to continue to grow my team and expand their roles beyond assistants to full planners. This will allow us to help more couples achieve their perfect day and allow me to not have to work 100 a week during wedding season!


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