Small Business Saturday coming to Midland Nov. 26

As many Midland residents prepare to browse the biggest and best deals in town and online this week, some local businesses are reminding shoppers to support small businesses.

Following on from Black Friday, local retailers across the Midlands are being given the spotlight with Small Business on Saturday 23rd November. The day is important to many Midland retailers who generate more income and support from the local community.

Small Business Saturday was created by American Express in 2010 to encourage local shopping during the holidays. They also create neighborhood champions to create events to attract people to the area for a day of shopping.

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Julia Kepler helps grow Downtown Midland. Kepler, who owns Joyful Tantrum and Serendipity Road in downtown Midland and Joyful Tantrum Recess at 4000 Jefferson Ave., said her downtown store will have a hot chocolate bar, and other small businesses downtown. There will be opportunities to win gift cards. She will also be giving away 25 free bags with items from other local stores.

She said the day is huge for local retailers and their profits.

“Small Business Saturday is our biggest shopping day of the year,” Keppler said.

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It’s not just downtown businesses that are getting involved with Small Business Saturday.

Botanica is a gift shop that offers live plants and pottery, clothing, puzzles, self-care items and Michigan-made jewelry and knick-knacks, said Annemarie Thornton, co-owner of Botanica Modern Market in Ashman Plaza. Her stores will offer deals through scratch-off tickets during Small Business Saturday, with various discounts and deals hidden in them.

Tony Stamas, president and CEO of the Midland Chamber of Commerce, said shopping local not only boosts Midland’s economy, but also supports friends and neighbors.

“We want to show everyone the importance of shopping local this holiday season,” Stamas said. “We have many local stores that offer everything you need, from creative, unique gifts to services and gift cards for your favorite restaurants.”

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Kepler shared the same sentiment.

“It’s small businesses that give nonprofits gifts, helping their donors. Small businesses that make it work,” Kepler said. “We sponsor T-ball and hockey teams. We hire local people and then give back to the local economy.”

MBA’s Facebook page will run Holiday Shop Local Midland Holiday Promotions, offering discounts at 16 local businesses with discounts and coupons.


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