Small Business Saturday 2022: Little City Gift Card Launches

FALLS CHURCH, VA — Saturday, November 26, is an important day for independently owned local businesses in Falls Church. It’s Small Business Saturday, kicking off “buy small” events that emphasize the power of dollars spent in local communities.

Small Business Saturday is sandwiched between the big Black Friday retail holiday that favors national brands and Cyber ​​Monday, the online shopping event that takes place this year on November 28.

A new promotion is starting on Small Business Saturday as a way to support Falls Church businesses and nonprofits. The Small Town Gift Card is a digital e-gift card that can be used at participating Town of Falls Church businesses. The gift card will be available for online purchase on Saturday.

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For a limited time, bonus gift cards will be offered for gift card purchases. A $30 gift card purchase will come with a $15 bonus gift card, a $50 gift card will come with a $25 bonus gift card, and a $100 gift card will come with a $50 bonus gift card. Bonus Gift Cards will expire 90 days after issuance, and there is a limit of three Bonus Gift Cards per person.

Each gift card purchase will be charged a fee of $1 plus 5 percent of the value of the gift card. After 12 straight months of inactivity, $3 will be deducted from the balance per month.

Find out what’s happening in Falls ChurchWith free, real-time updates from Patch.

The gift card program is being run by the city’s Office of Economic Development and the Economic Development Agency to support business and nonprofit recovery from COVID-19. It will also encourage residents to spend locally in the city. The program is funded through American Rescue Plan Act funds.

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Participating retail businesses are Action Music, Bikinetic, Brown Hardware, Coleman Power Sports, Dominion Jewelers, Doodle Hopper 4 Kids, Falls Church Antique Center, Falls Church Hydroponics & Garden Supply, Galleria Florist, Lemon Lane Transportation, Dominion Camera New photos by S. , The Toy Nest, Victory Comics, Vida Ciclista Bicycles & Service, Washington Diamond and Zoya’s Atelier.

Participating food and beverage businesses include Odaios Alurex Brewery, Bourque-G, Cafe Kindred, Claire’s & Don’s, Cute’s Grill, Dominion Wine & Beer, Fanny’s Restaurant, Harvey’s, Kawsern Thai, Liberty Barbecue, Lil’ City Creamery, Mr. Wish Eden, Northside Community Falls Church, Conservation Biscuit Company, Rare Bird Coffee Roasters, Roubaix Fresh Juices and Smoothies, Tea with Mrs. Bee, Happy Tart, Thompson’s Italian, Vivid Bubble Tea and Babel Market.

In the beauty category, participating businesses include Big Length DC, Kess Hair and Skin Care, Mai Van Hair Salon, Nash Hair Design, Perfect Ending’s Hair Salon, Rejuvenate Hair and Skin Salon 7 Nails Spa and Snip Snip Barber Shop.

In the entertainment category, participating businesses and nonprofits include Clay Cafe Studio, Creative Cauldron, Falls Church Arts and The State Theatre.

In the fitness category, participating businesses include Falls Church Jazzercise, Jun Ray Tae Kwon Do and Yoga Steady. Healthcare business participants include Ascension Chiropractic, Body Dynamics Inc., Comfort First Family Dental, Drs. Poorvi Shah Osteopathy and Integrative Medicine, Falls Church Foot & Ankle Center, Falls Church Pharmacy and Vision Consultants and Surgeons.

The Importance of Small Business Saturday

For small business recommendations, American Express has a guide to small businesses in Falls Church to shop small this holiday season.

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For many established national chains without the scale to cruise through the disruptions of the COVID-19 pandemic, fourth-quarter sales can make the difference between hanging on or closing their stores.

Last year, Small Business Saturday sales reached $23 billion. Since the first Small Business Saturday in 2010, consumers have spent an estimated $163 billion, according to American Express, the event’s longtime sponsor.

According to the Small Business Administration, Virginia had 783,977 small businesses in 2021. 1.6 million employees account for nearly half of Virginia’s workforce.

By many estimates, two-thirds of every dollar spent at a local business stays in the community. There is also something called a “regional multiplier effect,” according to the American Independent Trade Association.

A study by the group found that, on average, 48 percent of every purchase at local independent businesses is recycled locally, compared to less than 14 percent of purchases at chain stores.

Small businesses are generally defined by the federal government as having between 500 and 1,500 employees, depending on the industry. According to the Department of Labor, they have been responsible for two out of every three jobs over the past 25 years. The collapse of even one small business can weaken the entire US economy.

Americans seem to understand how high the stakes are for small businesses.

Nearly four in five (79 percent) say small businesses are essential in their communities, according to a new survey of 1,000 adults conducted by Teneo on behalf of Cabbage and American Express.

The last few years have been tough as business owners have forced their business models to adapt to the pandemic, but many are now questioning whether they will be able to keep up.

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Nearly a quarter (24 percent) of businesses surveyed by American Express in the U.S. said the volume of holiday sales will determine whether they survive through 2023.

Another measure of business concerns: Members of the National Federation of Independent Businesses reported their lowest economic expectations in a June survey.

Driving their concerns is hot inflation that they fear will keep customers away and supply chain challenges that could make it difficult to stock the goods consumers want, according to the latest MetLife and U.S. Small Business Index . Among the specific findings:

  • 50 percent of small businesses say inflation is a major challenge, an increase of 31 percentage points from Q3 2021;
  • 71 percent of small businesses think the worst is yet to come when it comes to inflation and price increases;
  • 31 percent of small business owners say their local economy is in good health, down 6 percent this quarter.

Small businesses are working on new strategies from inventory management to investing in marketing and payment processing tools, but they are increasingly relying on credit, according to an American Express survey by Cabbage.

About 21 percent of small business owners in the United States planned to take out a small business loan this holiday season. Nearly a third (32 percent) plan to use debt to cover expenses to support their business, from inventory bills to common cash flow gaps.


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