Short Video Giants Douyin and Kuaishou Compete for Social Metaverse

After the launch of the virtual avatar “Douyin Zaizai”, ByteDance’s Douyin platform recently introduced a new virtual space called “Douyin Xiaowo”. Meanwhile, rival Chinese short-video streaming platform Kuaishou is also developing a virtual avatar layout for social networks. The moves indicate that competition for China’s metaverse social field has officially begun, Tech Planet reported Oct. 17.

Douyin Xiaowo is a virtual space created for the platform’s virtual avatar, Douyin Zaizai. In this area, users can incarnate as an avatar to complete the decoration.

If users want to beautify the space, they need to gain energy by watching videos and socializing. The decoration style can be customized according to user preferences. The necessary energy for each decoration is different and requires more user involvement in missions and social interaction.

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The virtual social gameplay tested by Kuaishou is a little different from Douyin as it is based on socializing with strangers in the same city.

Users can unlock four virtual avatars, namely two male characters Xiao Ming and Wen Ke and two female characters Xiao Hong and Xue Hua, including Wen Ke and Xue Hua, which can be unlocked after watching videos about what’s going on in the city happened in which the user is living together for 30 hours and following each other five people nearby.

In addition, users can set different “moods” on the virtual avatar to reveal their current emotions to others. You can see and interact with other users who have opened the virtual avatar feature in Kuaishou.

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In addition, Kuaishou does not limit the virtual social behavior to the app. Users can turn their virtual avatars into links and send them to WeChat and QQ.

With the rise of the metaverse, social networks bring new changes. Users can incarnate as virtual avatars in social scenarios. Among the Chinese internet giants are platforms like Baidu Tieba, QQ, Taobao and QQ Music have started building metaverse social networks around virtual avatars.

Today, metaverse social interaction is mainly divided into two types. They rely on head-mounted devices, such as Meta’s virtual reality platform Horizon Worlds. The other is virtual avatar socialization, which is being adopted by mainstream Chinese products. The maintenance and construction costs of the latter are low, and a social mode with varied gameplay can be established. However, the experience is also relatively skewed, and applications are often just a by-product of the main app to drive business development.

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SEE ALSO: Chinese entertainment company Huayi Brothers holds stake in Metaverse Startup

To solve these problems, Chinese tech giants are also taking action. For example, to improve the experience and authenticity of virtual social networks, Tencent has started a new company focused on Extended Reality. After ByteDance acquired VR equipment maker PICO last year, it appointed Jason Ma, founder of virtual avatar social entertainment application Vyou, to lead the PICO social center.


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