RACO Investment founder Randall Castillo Ortega explains business trends coming in 2023


Businesses have faced tremendous challenges and seen an incredible amount of change in recent years, and it won’t stop in 2023. Businesses will need to continue to weather COVID-19, the escalating conflict in Ukraine, the economic challenges, as well as an increasingly rapid evolution of technologies. Randall Castillo Ortega, founder of RACO Investment and expert in business strategy, explains some of the biggest trends that will have the biggest impact on the daily way of working and doing business in 2023.


In 2023, we will see continued innovations and developments in transformative technologies. These include artificial intelligence (AI), cloud computing, Internet of Things (IoT), virtual and augmented reality (VR/AR), blockchain, and ultra-fast network protocols such as 5G.


Moreover, these transformative digital technologies do not exist in isolation from each other, and we will see the boundaries between them blur. These technologies are combined in mutually reinforcing ways to create new solutions for augmented, hybrid, remote and business decision making.


Businesses need to ensure that technology is integrated into their operations and processes in order to prepare for it. There are a few reasons to stay in business if you don’t understand how AI and other technologies will affect your industry and your business.


There are many benefits to being more efficient in sales and marketing, customer service, supply chain efficiency, bespoke products and services, and agile manufacturing processes. Castillo says barriers to accessing these technologies will be lower than ever in 2023. Many of these technologies, such as AI or blockchain, are available as a service through the cloud. New interfaces and applications allow companies to access them through no-code environments.

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The economic outlook for many countries does not look very good in 2023. Experts tell us that we should expect continued inflation and moderate economic growth. Many industries continue to suffer from supply chain issues that arose during the global shutdowns caused by COVID-19 and have only worsened due to the war in Ukraine.


To combat this and stay afloat, businesses need to improve their resilience in every way possible. This involves reducing exposure to commodity market price volatility, as well as building safeguards into supply chains to deal with rising logistics costs and shortages.


Companies should map their entire supply chain and identify any exposure to supply and inflation risks. In this way, they can explore ways to mitigate this risk, such as alternative suppliers, and become more self-sufficient.


The climate catastrophe will present a greater challenge than any we have faced in recent decades, and will be even more severe than the Covid pandemic. This is something the world is becoming more and more aware of. Investors and consumers now prefer companies that have the right social and environmental credentials. This is why conscientious consumers drive buying decisions. They consider sustainability and environmental impact when choosing who to buy from and who to do business with.

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Companies must ensure that ESG processes are at the heart of their strategies in 2023. Start by measuring a company’s impact on society and the environment. Next, increase transparency, accountability, and reporting.


Adds Castillo, Every business needs a plan with clear goals and timelines to reduce negative impacts. The plan must then be backed up by solid action plans. The assessment and plans should also go beyond corporate walls and encompass the entire supply chain and supplier ESG credentials. For example, it is easy to overlook the environmental impact of cloud service providers and the impact of data centers on the environment.


There have been massive moves of talented people over the past year. These are known as Big Resignations or Quiet Resignations. It’s because workers are reassessing the impact of work on their lives and what they want. Employers are under pressure to offer flexible work options, attractive work cultures and attractive careers. Providing people with fulfilling work, opportunities for continuous growth and learning, flexibility, and diverse, values-driven workplaces will be essential in 2023.


Small businesses are likely to be affected by the same economic conditions as large businesses. However, they may face additional challenges due to their size and lack of resources. For example, small businesses may struggle to access capital to invest in new products or services or may struggle to keep pace with technological change. Additionally, small businesses may find it difficult to compete with larger companies that have more resources and economies of scale.

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In a competitive business environment, it is important for companies to differentiate themselves from their competitors. They must offer unique products or services that meet the needs of their target market. In addition, companies must have a strong brand strategy and establish themselves as leaders in their sector.


About RACO Investment


RACO Investment is a financial investment company serving small and medium enterprises in Panama and Costa Rica. It was founded by Randall Castillo Ortega, an expert financial advisor who has his roots in the import and export industry in Latin America. The company has helped many startups find the financial backing they needed to get started. It has also provided bridging loans to help those looking to restructure or improve their operations.

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