Nvidia Beats Meta to Punch With New VR Offering


Meta CEO Mark Zuckerberg might talk a lot about doing business in the social media giant’s future metaverse, but companies like graphics chipmaker Nvidia and consulting giant Deloitte are already doing it.

On September 20, Nvidia announced the launch of its Nvidia Omniverse Cloud, a software-as-a-service (SaaS) – or “infrastructure-as-a-service” – suite of 3D design collaboration tools that ” Artists, developers, and enterprise teams to design, publish, run, and experience Metaverse applications anywhere,” the company said in a press release.

“The Metaverse, the 3D Internet, connects 3D virtual worlds… viewed through a simulation engine,” said Jensen Huang, CEO of Nvidia. “With Omniverse in the cloud, we can connect teams worldwide to design, build and operate virtual worlds and digital twins” without the need for local computing power.

It uses Universal Scene Description (USD), a 3D composition, simulation and collaboration ecosystem developed by Pixar Animation Studios.

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Alongside Siemens and advertising and marketing giant WPP, Rimac, the Croatian hypercar maker that owns Bugatti alongside Porsche, is a first customer. The company uses an omniverse-could-metaverse for an automotive pipeline that spans from design to marketing.

“Electric motors are efficient and can adapt instantly,” founder and CEO Mate Rimac said in a statement. “Their flexibility allows the engineers to develop a car that can drive in a way that a combustion engine car never could.”

Using Omniverse Cloud, he said, “allows our engineering teams to focus on the design of the car model itself and spend less time on the intricacies of complex 3D design pipelines.”

On the other end, a 3D car configurator “experience” will give buyers of the multi-million dollar custom hypercars access to the “endless possibilities for customization without having to manually render each layer, saving time and money,” Rimac said.

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Nvdia also announced it will add Omniverse to its Nvidia AI platform, used by Deloitte for hybrid cloud solutions that “help customers build and deploy a broad range of AI applications, including edge AI, Speech AI, recommendation systems, chatbots, cybersecurity, digital twins and more.”

“CMO” has a different meaning

Meanwhile, the C-suite is expanding again to include chief metaverse officers, Bloomberg said, adding that part of their seven-figure jobs is “winning internal skeptics.”

Brands like Disney, Proctor & Gamble, LVMH, and Crate & Barrel are taking on that role, it said, though few actually use the “CMO” title, which first appeared in video game manufacturing companies — where they make sense.

Hollywood super agent firm CAA, on the other hand, gave Silicon Valley media executive Joanna Popper that exact title in August.

“At this pivotal time in our industry, the Metaverse will impact changes in community creation, distribution and engagement that open up significant opportunities for our customers,” said President Jim Burtson, reported Variety.

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Metaverse’s top manager is Vishal Shah, who bears the rather unimpressive title of “Vice President, Metaverse.”

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