New PETA Virtual Reality Experience Promises Close Encounters at Yale University

For immediate release:
October 21, 2022

Contact:
Tasgola Bruner 202-483-7382

New Haven, Conn. – In a bid to encourage empathy for animals mutilated and killed in university labs, PETA will launch Monday at Yale University Removal, a unique virtual reality experience that will land on college campuses across the country. In the eerie experience, visitors will enter a mysterious truck and put on a virtual reality headset. They will apparently find themselves stranded in the desert with a couple of humans, abducted by aliens, taken aboard a spaceship, and subjected to a terrifying experience similar to what animals endure in laboratories. They’ll watch others undergo experiments, inspired by real animal testing, knowing they’ll be next.

When: October 24 to 28, 10 a.m. to 4 p.m.

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Where: At the intersection of York Street and Alexander Walk, near Yale Law School, New Haven

Watch the trailer here. Broadcast quality images of the Removal virtual reality experience is available upon request. Images from the first day of Yale Removal the stop will be available tomorrow.

At Yale, experimenters subject baby monkeys to “early-life adversity” – including permanent removal of babies from their mothers – to then study how this affects the animals’ behavior and social ranking. Other experimenters subject monkeys to brain surgeries in which they cut out part of the skull to implant instruments so they can hold the monkeys’ heads still for testing. Then they inject neurotoxins into the monkeys’ brains to inflict permanent and devastating brain damage.

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“Many students don’t know that on their own college campuses, frightened and confused animals are tormented, mutilated and killed in cold, sterile labs, with no way to escape or even understand what is happening to them,” says the senior director of PETA. Rachelle Owen. “PETA is on a mission to open young people’s eyes to this cruelty, help them understand what it feels like, and motivate them to join our call to move to superior, non-animal research.”

Studies show that 90% of all basic research—most of which involves animals—does not lead to treatments for humans, which is part of why PETA is pushing universities to embrace sophisticated, relevant research methods for the man.

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Removal– which was filmed in VR180 with the help of virtual reality creation studio Prosper XR – will stop at several other college campuses from coast to coast, including Harvard University in Cambridge, Massachusetts, and the ‘Brown University in Providence, Rhode Island.

PETA — whose motto reads, in part, that “animals are not ours to experiment with” — opposes speciesism, a human supremacist worldview. For more information about PETA’s news gathering and investigative reporting, please visit PETA.org or follow the group on Twitter, FacebookWhere instagram.



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