Sports nutrition fortified with vitamins and minerals has experienced an average growth of 32% over the last five years and instant powders are the most popular format
People around the world are paying more attention to eating healthier and leading a more active lifestyle. Sport is no longer just about building muscle or losing weight, it is the basis for holistic health. This creates new expectations and opportunities for the sports nutrition market. Consumers are looking for products that support their individual performance and active lifestyle goals. Dubbed active nutrition consumers, this new demographic is looking for additional health benefits when choosing sports nutrition products. SternVitamin has developed four new micronutrient premises that address different needs.
Sports nutrition fortified with vitamins and minerals has grown at an average rate of 32% over the past five years, according to Innova Market Insights. Instant powders are the most popular format, followed by sports drinks and bars. SternVitamin’s new premix solutions are designed for use in powdered beverages and can be customized for any application.
The most used micronutrient in sports nutrition is vitamin B 6, which is essential for energy metabolism. The active form of this B vitamin, pyridoxal phosphate, plays an important role in the functioning of the heart, immune system, nervous system and psyche. SternVitamin combines this micronutrient with other functional ingredients such as amino acids and plant extracts as well as selected vitamins and minerals to cover the need for physical activity.
SternEnergize: potential for pre-workout products
SternEnergize is ideal for pre-exercise products to help prevent fatigue and maintain alertness and physical performance. In addition to vitamins and minerals, this premix also contains branched-chain amino acids, L-taurine, L-citrulline, L-arginine and natural caffeine. It’s the perfect pre-mix for products that appeal to athletes and weekend athletes, helping them prepare for training.
SternRecovery: regeneration after training
This premix provides micronutrients for products that help with post-workout recovery. It contains essential amino acids and creatine to stimulate muscle protein synthesis. In addition, pomegranate juice powder, magnesium and L-citrulline reduce muscle soreness. L-theanine from green tea calms the mind, while beta-glucan from yeast supports the gut’s immune system. Finally, electrolytes compensate for mineral losses through sweat.
SternActive: Ideal combination of micronutrients for active women
This powdered drink premix provides functional ingredients for women with an active lifestyle looking to optimize their health. Vitamin D 3 , folic acid, iron and calcium compensate for common micronutrient deficiencies in women. B vitamins, vitamin C and zinc boost mental energy, while green tea supports gut health. Also the premix
contains minerals to restore the body’s electrolyte balance.
SternGaming: Maximum focus for gamers
eGamers are a special target group for whom health is becoming increasingly important. With SternGaming, SternVitamin has developed a premix for dietary supplements that increase performance and reduce stress. It contains micronutrients, natural caffeine, L-Theanine and Ashwagandha.
All four premixes can use EU Health Claims to advertise the health benefits on the final product. Manufacturers are thus addressing the growing target group of active nutrition consumers. According to Innova Market Insights, the most commonly used claims in sports nutrition relate to energy, immune system and mental health. The new premises of SternVitamin create additional added value here.