Meiji launching two new FFCs for reducing belly fat

Both products, a yoghurt and a yoghurt drink, contain heat deaths Lactobacillus plantarum ​OLL2712, also known as MI-2 lactic acid bacteria.

A search of the Plusaid FFC database revealed that this is the first time Meiji has launched FFC products containing the strain.

The sugar-free products claim to reduce belly fat in overweight people by suppressing body fat accumulation.

Citing the results of the Japan Management Association Research Institute’s 2020 Health Needs Basic Survey, the Japanese dairy company said more consumers are prioritizing weight management.

“The obesity rate in Japan is increasing, and according to a survey, body fat has become the top health problem for both men and women.

“In addition, due to the ongoing spread of the COVID-19 virus, many people are feeling a lack of exercise as they avoid going out and also because teleworking has increased. As a result, there is a growing awareness of healthy eating to maintain their body shape.” said the company.

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The products, which are expected to be priced at JPY143 (US$1) per bottle/cup, would first be launched in convenience stores on October 11.

From November 8th it would be available nationwide via all retail channels.

scientific proof

Consumption of yoghurt with added Lactobacillus plantarum OLL2712 has been shown to significantly reduce abdominal fat area and fasting plasma glucose.

This is according to results published in the scientific journal Current developments in nutritionlast February.

In the study of 100 overweight adults aged 20 to 64, participants were randomized to receive either plain yogurt or yogurt with yogurt Lactobacillus plantarum OLL2712 for 12 weeks.

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