Before starting her own business, Kenosha resident Holly Miller found herself at the end of a long road of personal tragedies.
Three people most important to her, Miller’s “best people,” have died. The first was her grandmother a few weeks before her wedding. Then, two years later, her father. And finally, in the winter of 2018, Brian Steiner, Miller’s first husband.
It was during these difficult times that Miller said he realized the importance of funeral services, especially eulogies.
“My favorite people started running away, and I felt very compelled to tell their stories,” Miller said. “I just realized how precious and important this day is, how much these stories mean.”
From these experiences, Miller would create Stories of Life LLC, which provides funeral and wedding celebration services, in hopes of giving her the comfort and closure she found during her struggles.
On Thursday, friends, family and fellow local businesses gathered at Miller’s recently opened brick-and-mortar location, 6040 39th Ave Suite No. 5, which offers a remarkable space for small events.
Miller said she started the business in 2020, before the Covid pandemic hit, changing her career and getting the necessary training to manage events.
“I take my part with all these hopes and dreams and faith,” Miller said. “Then the world stopped.”
Despite the odds, SOAL survived the pandemic, and now with the space she acquired in September, Miller is looking to the future.
“I kind of dreamed of having a place one day, but it wasn’t a priority until I saw how much need there was,” Miller said. “We have a lot of wonderful, big places around here and I love them, but we need something smaller.”
The ribbon cutting was a crowded event, including Miller’s mother and the building’s owner, Dino Paili of neighboring Paili’s Bakery. During her speech to the assembled group, Miller shared her story, when she recalled losing her husband and starting a business while caring for her child.
She thanked her mother and Payley for their support, along with many others who helped her along the way.
“I don’t cry when I do services, I promise,” Miller joked. The group, including her teary-eyed mother, laughed.
More information about SOAL’s services and Miller’s story can be found on her website at storyofalifetimellc.com. Miller can be reached at 262-220-6754 or [email protected]
10 Resources to Help Start Your Small Business
10 Resources to Help Start Your Small Business

When considering starting a business, many new and established entrepreneurs look to online advice and information.
Those who haven’t ventured into entrepreneurship have likely yet heard how challenging running a business can be—1 in 5 don’t make it past their first year. Despite living through a nearly three-year pandemic, the United States has not lost its entrepreneurial spirit. In fact, 2021 started off with about 5.4 million new business applications filed in 2021 compared to 2020, when nearly 4.4 million applications were filed.
As the country emerges from the pandemic, small businesses appear poised to embrace new opportunities. Simply Business has compiled a list of tools that can help entrepreneurs start their own small business using research from a variety of sources, including government programs and nonprofit organizations.
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Score network

SCORE is a nonprofit network of volunteer educators for small businesses and a resource partner of the US Small Business Administration. SCORE offers free virtual meetings, one-on-one counseling, and volunteer opportunities.
To stay connected, entrepreneurs can sign up for emails or follow SCORE on social media to learn about upcoming in-person workshops and roundtable discussions.
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Small Business Development Centers

Small Business Development Centers help promote business growth by providing advice, financing and training to small businesses. It works with the SBA to develop informational tools to support business startups. These centers also offer special programs for entrepreneurs who are minorities, women or veterans.
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City, county, and state governments

Local governments often have programs or agencies that are beneficial to small business owners. Using these resources—which may offer free, educational virtual seminars—can make starting a business easier. For businesses looking for financing to expand to other locations or purchase new equipment, local governments can help with that as well.
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Regional Chamber of Commerce

Local chambers of commerce include local businesses in a specific industry and can help companies by providing resources, networking and promotional opportunities. Local chamber members receive benefits for their business – which include customer referrals, visibility in the community, and membership newsletters.
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Trade unions

For business owners, networking is often important, as it is a way to meet new people and build valuable relationships. Joining a professional organization can also give access to special events, help business owners gain more insight and knowledge in their industry and other industries, and help encourage collaborative efforts. Business associations or organizations can provide additional financial and emotional support to entrepreneurs throughout their journey.
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IRS Small Business Center

Business owners can take advantage of the IRS Small Business Center, the Center for Small Business and Self-Employment. The IRS Small Business Center can help entrepreneurs with tax-related complications. Information such as reporting returns for the company, past tax returns, and reporting payments to independent contractors is also available.
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Online business profiles

Registering a business on platforms like Google My Business, Apple Maps, and Yelp can help a business be easily searchable and gain more online visibility. Google My Business is a free service where businesses can register their company’s phone number, address and other details, which will also appear on Google Maps.
Apple Maps allows businesses to claim and register their company’s location, which is accessible to smartphone users who frequently use navigation apps. Yelp can be useful for business owners in getting customer reviews, monitoring performance at a glance, and quickly responding to customer messages.
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Federal funding

The federal government offers a variety of financing options for small businesses such as contract opportunities, grant programs, and loans. Grants are available to new companies as well as businesses that have been around for years. The U.S. Small Business Administration (SBA), an independent agency of the federal government, helps businesses obtain loans that may require low down payments and flexible requirements; For some loans, collateral is not required.
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Personal loans

Obtaining a small private business loan can be a time-consuming process as paperwork such as personal and business bank statements and income tax returns are required. Personal loans are not usually given by banks but by other lenders, which are useful for potential business owners to know if they are eligible to meet the borrower’s qualifications. Small business loans can help finance efforts such as hiring employees, marketing, and new research.
There are several types of small business loans including the Paycheck Protection Program, which requires the business to be in existence before February 15, 2020 and have 300 or fewer employees. There is also an accounts receivable financing loan, which gives businesses immediate access to available cash, depending on the level of funds that are receivable as interest rates vary.
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Small business credit cards

Business credit cards offer perks and rewards that may rival consumer credit card benefits. Often, interest rates for business expenses charged on business credit cards are tax deductible.
Freelancers and those who are self-employed – as well as those with a “side hustle” – can also benefit from small business credit cards. For people who are likely to take out a business loan in the future, establishing a business credit score separate from their personal credit can certainly help.
This story originally appeared in Simple Trade and is produced and distributed in partnership with Sticker Studios.
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