NEW YORK–(BUSINESS WIRE)–Aug. September 2022–
The Estée Lauder Companies (NYSE:EL) announced today Justin Boxford has been appointed Global Brand President, Estee LauderEffective September 1, 2022. Justin succeeds Stéphane de La Faverie, whose promotion to Executive Group President was part of an organizational upgrade announced last week. In his new role, Justin will report to Stéphane and will continue to serve on the company’s Executive Leadership Team (ELT).
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Justin Boxford Named Estée Lauder Global Brand President; Photo courtesy of Kevin Trageser.
As Global Brand President, Justin will be responsible for driving Estée Lauder’s short- and long-term strategy, including innovation, product development, North American and international growth, consumer marketing and channel development. He will work closely with members of Estée Lauder’s global leadership team to drive the brand’s success for the company and build on its enduring relevance to consumers worldwide.
“Justin is a dynamic executive who brings to Estée Lauder proven expertise in prestige and luxury brand building, a deep understanding of the global business landscape and a deep background in transforming the online and omnichannel experience,” said Stéphane. “His successful track record of leading teams and growing brand awareness make him the perfect leader to continue to build on the outstanding growth and strength of our flagship brand.”
Justin joins Estée Lauder after nearly six years at the helm of La Mer, where he achieved outstanding results, grew net sales and became one of the company’s top performing brands, while solidifying its leadership position in global luxury skincare. Under Justin’s leadership, La Mer has expanded and diversified its product portfolio, built multiple growth engines and successfully launched products that have reinforced the brand’s luxury architecture, from the new serum-powered The Treatment Lotion to the ultra-luxe Genaissance de la Mer™ treatment . Justin has also led the La Mer team to significantly advance claims, credentials and scientific positioning with breakthrough commercial innovations such as the recent pre/post derm campaign for The Concentrate.
Justin led La Mer’s strategic expansion across omnichannel platforms to reach new consumers through highly curated, digitally-enabled luxury experiences. La Mer has raised the standards for luxury experiences on major platforms like Tmall and new platforms in emerging markets.
Central to his tenure at La Mer, Justin is also credited with strengthening La Mer’s brand purpose through an ongoing commitment to ocean conservation, exemplified by his implementation of sustainable initiatives into the brand’s business model and his focus on raising awareness through purpose-driven action will tell stories. Justin is known for championing the cause of La Mer throughout the organization, fostering a culture of equity and inclusion internally and bringing value and meaning to the hearts of loyal La Mer customers.
Since joining the company in 2004, Justin has held multiple leadership positions around the world and across multiple brands, geographies and channels. Prior to joining La Mer, Justin held the position of Senior Vice President, International, Estée Lauder and TOM FORD BEAUTY, and prior to that Justin lived in Hong Kong where he managed the same brands for the Asia Pacific (APAC) region. Justin has been instrumental in driving the Estée Lauder brand’s digital, omnichannel and local relevance strategies internationally, helping to achieve its position as the world’s leading skincare brand. He also led the successful international launch of TOM FORD BEAUTY, including in China and APAC. Previously, Justin was Vice President, Estée Lauder, Travel Retail.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers and sellers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, LAB Series, Origins, M A C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble , Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+ and the DECIEM family of brands including The Ordinary and NIOD.
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KEYWORD: NEW YORK UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: COSMETICS RETAIL FASHION
SOURCE: The Estée Lauder Companies
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PUB: 09/23/2022 09:00 / DISC: 09/23/2022 09:03