iQIYI Launches World’s First Virtual Reality Game Show Memoon Player

PEKING, December 9, 2022 /PRNewswire/ — iQIYI, an innovative online entertainment service, is a market leader Chinareleased a virtual reality (VR) variety game show. Memon Player with the broadcast of the first episode December 9. Original iQIYI production, Memon Player invites viewers to join the show’s participants on their exciting adventure in the VR-created environment of ‘Memoon land’, a virtual space based on real geographical areas on the moon, but created using VR technologies.

Viewers were excited about the show even before it aired, with more than 1.2 million viewers expressing their interest in the iQIYI app before the show premiered.

The first episode featured show participants donning their motion capture suits and entering a virtual landscape with their avatars where the avatars interacted, competed in games and even performed on a virtual stage.

The ‘Memoon Land’ app was released in conjunction with the show, a virtual interactive space designed to offer users a fully immersive viewing experience with integrated social elements. The app allows viewers to not only join the show’s contestants on their adventures, but also be a part of the games, interact with other viewers, and even purchase merchandise inspired by the show.

Memon Player demonstrated a seamless transition between the virtual and real worlds made possible by a range of virtual production technologies, including virtual shooting, virtual gaming, XR and holography. A production team of 110 engineers, more than 50 visual designers and more than 60 animators participated in the creation of the show. Using industry-leading optical motion capture equipment, the team built a motion capture studio that can capture the movements of up to eight avatars at once, with capture points exceeding a thousand for each avatar. Working with industry leaders including Qualcomm, Baidu, QIYU VR and others, the team has also installed more than 20 workstations for virtual human skeleton orientation and real-time UE rendering.

CHEN Wei, senior vice president of iQIYI, chief producer and chief executive officer of the company Memon Playerpointed out three characteristics that distinguish variety shows: “The show is first and foremost joyful and brings a lot of laughter to the users, which is the most basic element of entertainment. With its completely new format not seen in other variety shows, Memon Player it also encourages the adventure and imagination of not only the creative team but also the audience. The show is also groundbreaking as players connect with their avatars and enter a parallel world that provides an unprecedented viewing experience.”

Memon Player is not only an exciting experiment in variety shows, but also an embodiment of endless possibilities in the future of entertainment. Persistent in supporting technological innovation, iQIYI has previously launched a number of VR-integrated entertainment projects including The Last One Standing VRthe first sci-fi VR production in Chinaand THE9 “X-City” Concert, the world’s first augmented reality (XR) live concert on a film-grade LED stage with photorealistic virtual production. Going forward, the company is committed to helping usher in a new era of entertainment defined by the integration of technology and IP.



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