The International Fresh Produce Association’s (IFPA) Foundation for Fresh Produce (FFP) and the Produce For Better Health Foundation (PBH) have announced that they will join forces to further advance fruit and vegetable consumption in the United States and the largest global community of products to create advocates.
“The fruit and vegetable industry has the potential to provide solutions to many of the biggest challenges we face, particularly around nutrition and hunger,” noted Bruce Taylor, CEO of Taylor Farms in Salinas, California and chairman of the board of directors Washington, DC and Newark, Del. resident IFPA. “Combining the efforts and assets of these two organizations will further strengthen our efforts to help the world realize the importance of investing in health over healthcare, by promoting fruit and vegetable consumption and harnessing the power of our industry, to help change the course of human health.”
“Bringing these two 501(c)(3)s together not only allows us to further scale proven initiatives to pursue our common mission, but also allows us to achieve a unified and powerful voice,” said CarrieAnn Arias , VP of Marketing at Naturipe Farms LLC of Estero, Fla. and Chairman of the Board of Trustees of PBH. “Today, with public health at the heart of some of our greatest challenges, the advocacy needed to improve food security requires resources and strategic partnerships. Bringing these organizations together is the ultimate collaboration and will position our industry to play a meaningful role in increasing fruit and vegetable consumption.”
Through the merger, FFP and PBH will aim to deliver even greater impact and value to members of the manufacturing industry by offering streamlined, cohesive investment opportunities; Providing a research-based, consumer-centric platform that can inspire change in consumer behavior; and serve the common good by promoting fruit and vegetable consumption as a global health priority.
PBH will become an integral part of the FFP from January 1, 2023. Until then, the organizations will work together to continue to align and ensure a smooth transition. PBH will keep his Retail & Foodservice Immersion Event in conjunction with IFPA’s Global Produce and Floral Show October 26-29 in Orlando. The Foundation for Fresh Produce will also be hosting The race for a healthier world 5k at the same event.
“With so much misinformation, being able to communicate the benefits of fruits and vegetables is paramount,” noted Martha Hilton, vice president of produce and flowers at Wegmans Food Markets in Rochester, NY, and chair of the FFP. “By bringing our two organizations together, we can leverage PBH’s recognized and trusted consumer channels and scale some of the Foundation for Fresh Produce’s initiatives. Under the Foundation for Fresh Produce, we will be able to focus our efforts on the mission to boost consumption to alleviate the many public health and personal well-being challenges posed by food insecurity.”
Both organizations will provide further information during the transition period. In the meantime, backers can continue to contribute to both organizations.
FFP’s vision is to create a healthier world by changing the way human health is managed. Based in Brentwood, Mo., PBH is the only national organization dedicated to helping consumers lead happier, healthier lives by eating more fruits and vegetables every day, including fresh, frozen, canned, dried and 100% juice. Family owned Wegmanswhich operates more than 100 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts is #34 on The PG 100, the 2022 Progressive Grocer List the leading grocery and consumables retailers in North America.