Hercules Tire & Rubber Company Celebrates 70th Anniversary


Hercules Tire and Rubber Company (HTR), a subsidiary of American Tire Distributors (ATD), will today celebrate its 70th anniversaryth Anniversary.

Founded in 1952 as a cooperative by a group of independent tire dealers, HTR is based on the principle of offering quality products at an affordable price. The company has become the industry’s leading value leader with a comprehensive selection of passenger, UHP, UTV, light truck, medium truck, agricultural and specialty tires under its Hercules, Ironman and Dynatrac brands.

ATD bought the company in 2014 and since then, leveraging its extensive distribution network, HTR has become a cornerstone of ATD’s brand portfolio.

“Every company that has been in existence for 70 years has been focused on quality and innovation since Day 1,” said Stuart Schuette, President and Chief Executive Officer of ATD. “We have seen Hercules continue to grow, expanding the breadth of its products, the depth of its SKUs and its nationwide coverage. The company is constantly developing innovative products and providing value to its retailers and consumers.”

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Over the past several years, HTR has continued to grow through investments in product development, dealer support and marketing.

“There are many opportunities for Hercules to continue on its growth trajectory,” said Joshua Simpson, President of Hercules Tire and Rubber. “As we continue to focus on marketing to increase brand awareness while enhancing our product portfolio, we are really well positioned for long-term success in the industry.”

While Hercules Tire and Rubber offers a full line of passenger, heavy-duty, light truck and commercial vehicle tires for a variety of applications, innovation remains at the forefront of the business model, as evidenced by the launch of several new products this year, including within new market segments. The first launch of the year was the TIS UT1 by Hercules Utility Terrain Vehicle (UTV) tire in mid-March, a collaboration with TIS OFFROAD. The company also announced its first tire for the agricultural market, the AG-TRAC RT45 R-1W, designed for four-wheel drive and mechanical front-wheel drive (MFWD) tractors.

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Most recently, the company completed its Strong Guard range of commercial tires with the introduction of the Strong Guard H-LS for long-distance steering applications. The Ironman Tires brand also recently launched two new products, a new light truck tire – the Ironman All Country HT and the Ironman I-Series Gen 2 in the TBR segment.

The subsidiary has grown and continues to provide unmatched value to the independent tire retailer through its Hercules Power and Hercules Flex programs with a network of approximately 4,000 retail locations throughout the United States and Canada. Investments in marketing continue to drive brand awareness through grassroots events, sponsorships and television partnerships, as well as digital and social media.

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“The Hercules team brings excellence to the top every day,” said Schutte. “As the industry continues to change, they will be there with new products to meet the needs of Hercules dealers and the market.”

HTR will be celebrating the milestone anniversary on its Hercules Tires social media accounts, including Facebook, Instagram and Twitter. Fans have the opportunity to interact and win branded items, apparel and accessories by submitting a photo of their Hercules tires with the hashtag #Hercules70.

The 70thth The Anniversary Social Media Giveaway begins Friday, September 23rd and ends on Friday, September 30th. Three winners – one selected from each channel – will be announced on Monday 3rd October via Facebook, Instagram and Twitter.

Visit HerculesTire.com for more information.





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