Florida, LSU football out-spending Georgia on support staff, ‘everything is important’

ATHENS — The college football “arms race” is in full swing, with Georgia ready to do whatever it takes to stay a title contender, according to athletic director Josh Brooks.

Funds are being raised at all schools across the country to pay players through NIL agreements, build and develop sports facilities, and provide competitive salaries to coaches.

Such expenses are often scrutinized, with the most recent being in a USA Today report measuring the diverse SEC football support team.

A USA Today story found that both Florida (68) and LSU (61) currently have more full-time football support staff than Georgia (56).

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It was determined that coach Billy Napier’s team in Florida spent $6.2 million on the support team, LSU $5 million and Georgia $4.8.

Among the 13 SEC public schools that disclose information (Vanderbilt is private), the average amount spent on full-time support staff is $4.3 million.

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The USA Today story revealed that three of the so-called “quality control coordinators” Georgia employs are chiefs.

Other notable figures on the UGA support team, who have received substantial salaries, include football management director Mike Cavan ($202,210) and analyst Mike Bobo ($147,925).

Seventh-year coach Kirby Smart has been meticulous in creating an elite program that wins the 2021 CFP championship game and takes 1st place and competes for another championship.

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It’s well documented that since Smart was hired before the 2016 season, Georgia has invested more than $240 million in facility upgrades and improvements, with the Bulldogs paying top dollar to assistant football coaches.

“His record speaks for itself,” said Josh Brooks, sophomore UGA athletic director, in a recent USA Today interview, explaining his confidence in Smart’s vision.

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“When you win the championship, you realize that you are getting paid for your hard work and all the resources you put into it.”

Brooks noted that just as coaches and players strive to win championships every day, the track and field department aims to do the same to support Smart and his football program.

“When that season is over, you know you can’t go back in time and add resources retrospectively,” Brooks said. “Thus, it keeps us focused on the mission and allows us to continue to give our coaches the resources they need.”

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Brooks didn’t raise ticket prices for the 2022 season even after the Bulldogs won their first national title since 1980. There was no public comment on ticket prices for the 2023 season.

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Smart was rewarded with a $112.5 million contract announced last July (before bonuses), while offensive coordinator Todd Monken has a $201 million deal, making him the highest paid assistant coach in the country at the time of this broadcast.

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Georgia plays with Ohio State in the CFP Peach Bowl Semifinals at Mercedes-Benz Stadium in Atlanta at 8 PM on December 31.

“Coachs want to maximize every opportunity they have, so when you think about preparing for a competition – whether you’re talking about travel, nutrition, weightlifting, sleep, you want to make sure everything is 100% maxed out,” Brooks said. USA Today story.

“You don’t want to enter a competition thinking, ‘Dude, I wish we could eat better…’. You can’t risk not preparing your team. Everything is important.”

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