Farheen Ahmad on upcoming trends that will shape the evolution of Metaverse

By Farheen Ahmad

Several factors are likely to shape the evolution of the Metaverse in the future, including but not limited to blockchain, NFTs, and augmented reality.

With the metaverse coming to the fore every day, brands around the world are eager to try out these virtually connected universes for more interactive and immersive relationships with their target market. From Coca-Cola to Louis Vuitton and from Citi Bank to Samsung, the biggest multinational names are dipping their toes into metaversion and experimenting with virtual ways to connect with new-age customers. With so many opportunities, we take a closer look at the emerging trends that are likely to dominate brand engagement in the metaverse in the near future:

1) Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR): The rapidly developing currents of AR, VR and MR will significantly shape metaversions and related ecosystems in the future. While AR enhances experiences by adding digital elements to the real world, VR immerses the user in a completely different virtual world that is far removed from physical reality. MR on the other hand can offer a combined experience of both AR and VR and is notable for offering the best experience of both technologies. Remember, these technologies serve specific purposes and are likely to see increased use in the coming years as metaverse platforms continue to be adopted by potential users.

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2) Web 3.0 platforms: The emergence of Web 3.0 projects is a step towards completion

decentralization of the Internet. At its core, the concept seeks to liberate the internet from the dominance of big parties, and more such projects are likely to appear on metaverse platforms in the future. This decentralization also means more power for content creators who are currently trying to claim their rightful share in the digital space. Integrating more such projects will also allow users to take full control of their data and help online communities exchange information, digital assets and other related activities without the influence of companies that control digitally connected universes.

3) Artificial Intelligence (AI): The revolutionary potential of artificial intelligence in taking over the meta version

experience to another level cannot be overemphasized today. Use of AI in the future

metaverse platforms are likely to become more intense and help create vivid virtual worlds and experiences for target audiences. Especially in the digital real estate segment, artificial intelligence can stimulate land sales by building never-before-seen virtual buildings. Furthermore, by enabling seamless interaction between users and non-player characters (NPCs), AI can make the metaverse gaming experience surreal for players.

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4) Non-Fungible Tokens (NFT): Already acting as an important growth pillar of the metaversion, NFTs will completely change the creation, buying and selling experience of users on digital platforms in the future. NFTs will further strengthen their influence by becoming the mainstay of value exchange across categories such as ticketing, domain names, community memberships, and loyalty programs, among others. In addition, trade in these digital assets is likely to become more decentralized with a strict focus on a peer-to-peer value transaction model.

5) Interactive content: The growth of metaversion is significantly dependent on

user participation and interaction on these platforms. Interactive content will play a key role in the future to support these exchanges. The content creation category will be dominated by the use of both audio and visual aids, and along with the increasing influence of decentralization, content creators will become significant players in the entire metaversion economy. Furthermore, the reciprocity of these platforms to user feedback and complaints will also become a differentiating factor and help these platforms achieve the desired growth in the future.

6) Metaverse commerce: By offering a unique combination of multi-model capabilities,

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trading in the economy metaverse will take the customer shopping experience to a whole new level in the future. The strong technological base of metaverse platforms consists of AR, VR, MR, NFT and blockchain technologies. These new age innovations combined with virtual environments, real customers and digital technologies can enable customers to research, select and purchase items from global suppliers from around the world. In addition to these broad capabilities, Metaverse platforms also enable personalized shopping experiences and a better understanding of customers, both cornerstones of creating long-term relationships with potential buyers.

The Metaverse is evolving rapidly and it is difficult for many to keep up with this pace. We are on the cusp of a revolution and the next few years will set the tone for the future development of these platforms that move the world today. In addition to enthusiastic users; The introduction of 5G technology, cost-effective audiovisual equipment and encouraging policy frameworks will help make metaverse platforms the basis of personal entertainment and business opportunities in the future.

The author is the CEO and co-founder of Interality

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