At the 2023 World Economic Forum, WIR Group and Eiger, together with the Ministry of Investment/BKPM, will promote the adoption of interactive technologies in Indonesia’s retail sector.
Jakarta, Indonesia —(Newsfile Corp. – January 12, 2023) – PT WIR Asia Tbk (WIR Group) – Southeast Asia’s leading augmented reality, virtual reality and artificial intelligence technology company – together with the Ministry of Investment/BKPM, has already been selected for the fourth time to participate in the World Economic Forum 2023 (WEF), which will be held in Davos from 16 to 20 January 2023. On this occasion, WIR Group will cooperate with PT Eigerindo Multi Produk Industri, the company that oversees the EIGER Adventure brand , an Indonesian outdoor equipment provider, will soon open its first offline store in Switzerland.
During a media briefing (1/10), WIR Group and Eiger expressed their enthusiasm for exploring interactive technologies within the Indonesian retail sector.
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At WEF 2023, WIR Group and EIGER will present prototypes of future adaptations of interactive technologies. This technology allows users to interact with digital content in a more immersive and realistic way using gestures, voice commands and other forms of input.
The Ministry of Investment/BKPM again invites the WIR Group to cooperate in the Indonesia Pavilion as a side event at the WEF, an event initiated by the Indonesian government in cooperation with KADIN in Davos 2023, because this local and national company has a global competitive value that is able to build a foundation for various industries for the adoption of digital technology. “We have confidence in WIR Group as a technology developer as well as a reliable partner to exemplify Indonesia’s success in high-tech development,” he said Nurul Ichwan, Undersecretary for Investment Promotion, Ministry of Investment/BKPM.
At this annual event, WIR Group’s presence is expected to support activities in the Indonesia Pavilion. “The Indonesian government supports the development of the digital economy, which is represented in the cooperation between the government and business owners in the Indonesian pavilion. At WEF Davos 2023, WIR Group and EIGER promote the acceleration of the digital economy and support the implementation of strategic plans for the development of the digital economy ecosystem in Indonesia,” he added Nurul Ichwan, Undersecretary for Investment Promotion, Ministry of Investment/BKPM.
“We feel honored to be trusted once again to fill the Indonesian pavilion at WEF 2023, once again showing the world the power of digital technology development and the prospect of digital transformation in Indonesia, including demonstrations of interactive technologies and their applications. to all industries, especially retail,” exulted Gupta Sitorus, Head of Sales and Marketing, WIR Group.
This year the WIR Group is highlighting the theme “The Future of Interactivity”. The presence of this interactive technology allows users to interact with digital content in a more natural, intuitive and immersive way.
“Interactivity is an important aspect of modern technology and it seems that it will continue to be so in the future. As technology advances, we can see more and more devices and interactive systems that are able to respond to human input in a more natural and intuitive way, such as approaches to technology and significant advances in interactivity including virtual and augmented reality as well as other interactivity,” added Gupta.
Christian H. Sarsono, CEO of PT Eigerindo Multi Produk Industri, explained that EIGER’s presence at the World Economic Forum 2023 in Davos is a global leap for EIGER, as well as a shift towards digital transformation as promoted by the government across all industries.
“EIGER welcomes efforts to develop the adoption of digital technologies in the retail industry. This is embodied by EIGER by joining the multinational event at the World Economic Forum 2023,” said Christian.
EIGER’s presence at WEF 2023 is also a step in preparation for the opening of its first store in Switzerland.
“The name EIGER is inspired by the name of a mountain in Switzerland, Mount Eiger. We were also inspired by the high quality standards that are part of the Swiss lifestyle. From this, EIGER’s step to open a store in Switzerland jumps out to push us to continue creating high quality products.” said Riadi Suwarno, General Manager Marketing of PT Eigerindo MPI. Riadi added that EIGER will present its offline store in Switzerland at WEF 2023 and will officially open in March 2023.
Subsequently, at the top of the WEF 2023 event in Davos, the Ministry of Investment/BKPM in collaboration with WIR Group and EIGER will showcase efforts to adopt future interactive technology.
Digital Experience PT Eigerindo MPI CEO Jason Wuysang explained that EIGER is currently developing a new division, Digital Experience, as one of the ways to adapt to technological advances, with the intention that EIGER can provide the best experience to consumers. One of the initiatives currently being developed is the use of Web 3.0 technology.
“We appreciate the cooperation with WIR Group in Davos as one of the steps towards digital transformation that EIGER has taken. Hopefully we can reach a wider global market through digital interactive technology so that we can provide the best experience to Eigerians (consumers). May they be anywhere,” Jason said.
WIR Group continuously strives to collaborate with various parties to develop the national digital ecosystem and to support the commitment of the Government of the Republic of Indonesia in realizing an inclusive, empowering and sustainable digital transformation.
About PT Eigerindo Multi Produk Industri
PT Eigerindo MPI is the company that oversees the EIGER Adventure brand, an Indonesian outdoor equipment provider that has been supporting outdoor enthusiasts since 1989. With a focus on “Tropical Adventure”, EIGER Adventure offers 3 main activity categories that include various outdoor activities, namely EIGER Mountaineering , EIGER Riding and EIGER 1989.
Currently, EIGER Adventure already has more than 7 flagship stores and 215 stores in 27 provinces throughout Indonesia. In 2023, inspired by the Eiger mountain and the high quality standards of Switzerland, EIGER Adventure will open its first global store in Switzerland. EIGER Adventure is also now available through various online marketplace platforms and on their website www.eigeradventure.com
About WIR Asia
WIR Group is a group of companies based on immersive Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) technologies in Southeast Asia that have created solutions for overseas industries. In carrying out its business activities, WIR Group has a vision to provide “intelligent society” solutions and the O2O (Online to Offline) metaversion world for everyone entering the Web 3.0 era.
Since 2009, WIR Group has completed thousands of projects and served clients in over 20 countries including the United States, Spain, Nigeria, Singapore, Malaysia, Thailand, Philippines, Myanmar and many more with its Software As A Service (SAAS) based software. next. In addition, the WIR Group has also received numerous international recognitions, including the Asian Technology Excellence Awards 2022, the German Design Award 2020, the AR Best Campaign in the annual Auggie Awards at Augmented World Expo 2015 and 2016 in Silicon Valley, the Innovation 40 Companies awarded by the British media outlet in Listed as one of the Metaverse Tech Companies to Watch in 2022 by Forbes Georgia, London Stock Exchange Studio has represented the tech sector in the Indonesian contingent to SXSW Texas in 2017 and the World Economic Forum in 2019, 2020 and 2022.
The company and its subsidiaries (“WIR Group”) have completed a number of projects in the education, retail, media and gaming sectors. In 2015, WIR Group expanded its scope to offer media/advertising services through its technology unit DAV and retail services through Mindstores in 2016. In 2019, the Company established the technology unit Minar through PT Mata Nilai Republik to develop AR geolocation-based gaming. On April 4, 2022, PT WIR Asia Tbk officially listed its shares on the Indonesia Stock Exchange (BEI) under the symbol WIRG.
For further information please contact:
Head of Communications, PT WIR Asia Tbk
Phone: (021) 5367 8064
Fax: (021) 5367 4611
Email: [email protected] or [email protected]
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