Charlotte’s Web’ CBD gummies offer a new frontier for immune support

As the 2020 COVID-19 virus hit, disrupting lives and spreading fear around the world, sales of immunity supplements soared, as expected. In 2021, an impressive 80 percent of the general population expressed concerns about their need to improve immune health, as noted in Insider natural products. In addition, more than three-quarters of respondents said they were likely to use a dietary supplement known to treat or support immunity issues – a significant increase from 55 percent in 2009.

Given the events of the last two years, consumer immunity remains a priority. Ongoing concerns about potential new viral threats are reflected in still-robust immune supplement sales. Data from Food Economics Journal shows that the cold/flu/immunity market has grown by $2.23 billion since 2019 with no sign of slowing down, and immune formula sales are expected to reach $29 billion by 2027. Meanwhile, the rise of CBD supplements to support immune health and general well-being suggests consumers are taking a more proactive stance in the wake of the pandemic. And with new research confirming a compelling link between hemp-derived CBD and immune fitness, CBD might be poised to enter the immunity category.

CBD for immunity: novel protection against COVID infection.

Well-established studies in peer-reviewed medical journals have already pointed to the benefits of hemp-derived CBD for inflammation, pain, mood, brain function, and other conditions. Developing research also suggests that CBD appears to boost the innate immune system of cells, increasing their responsiveness. Now, pioneering studies suggest that hemp-derived CBD and cannabis may help protect against COVID-19 infection.

In a landmark finding, Oregon State University scientists identified two compounds in cannabis that have been shown to prevent infection by the virus that causes COVID-19. These two cannabinoid acids work by binding to the SARS-CoV-2 spike protein, blocking its ability to enter human cells and stopping infection. In a report in the Natural Products Magazinethe study authors wrote: “With a long history of safe use in humans, these cannabinoids, isolated or in hemp extracts, have the potential to prevent and treat infection caused by SARS-CoV-2.” Previous research supports this discovery and shows the ability of hemp-derived CBD to activate the immune response and block SARS-CoV-2 replication in lung epithelial cells and demonstrate the antiviral potential of hemp-derived CBD and certain cannabis compounds against SARS-CoV-2 infection.

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While the research is promising, some dietary supplement users remain wary of hemp-derived CBD products — and in the unevenly regulated and rapidly evolving CBD industry, savvy consumers are demanding reassurances. Quality and integrity are key when it comes to dietary supplements overall: data presented at Expo West 2022 showed a 60.6 percent increase in shoppers choosing to shop with brands committed to vigorous efforts in transparency, social responsibility, and sustainability was named as one of the top five strategic trends in nutritional supplements.

Quality, Purity, Integrity: Raising the Bar for CBD Gummies.

In addition to proven quality and efficacy, consumers are eager for the convenience and ease offered by non-traditional delivery systems – particularly gummy candies. A Current Nutrition Business Journal The survey found that customers overwhelmingly preferred gummies, with 27 percent of respondents citing gummies as their first choice for pillless delivery systems. This trend is particularly prevalent in the CBD industry, as reported in Insider natural products and demonstrated by the continued influx of hemp-derived CBD gummies supplements. In 2021, the CBD gummy market was estimated to reach $2.13 billion and is projected to reach $12.8 billion by 2028, according to the New Hope Network.

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But quantity does not guarantee quality. In the increasingly crowded — and difficult to navigate — landscape, it’s important to buy hemp-derived CBD gummies from an established brand with complete transparency and a proven track record. Since 2013, Charlotte’s Web has earned its reputation as one of the most trusted brands in the industry. Unlike many CBD companies, Charlotte’s Web owns the patents for all of its seeds and the company is fully vertically integrated from seed to shelf, allowing for sourcing and strict quality control at every step of the production process. To maintain high standards and ensure full transparency, each product is tested by third-party labs and batch Certificates of Analysis (CoAs) are readily available.

As a Certified B Corporation, Charlotte’s Web embraces sustainable business practices such as waste reduction, carbon offsetting and reduced energy consumption without sacrificing quality. All hemp used in its products is organically grown in the United States; Some of the company’s offerings are organic, with more on the way. They are also fully committed to providing safe and accurately labeled hemp-derived supplements. Charlotte’s Web was one of the first brands to be recognized by the US Hemp Authority™ certification program, a seal of approval for companies and products that meet the US Hemp Authority™’s rigorous standards and pass a third-party audit. And consistent with its mission of “doing good by doing good,” Charlotte’s Web creates targeted, meaningful philanthropic partnerships and uses business as a force for hope, strength and virtue.

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The company’s commitment to quality, transparency, sustainability and social responsibility has cemented its position as a respected leader in the hemp-derived CBD gummy category. In its latest innovation, Charlotte’s Web addresses current concerns in a clean, comprehensive formula that combines full-spectrum organic hemp extract with powerful natural ingredients to support the immune system and general wellness.

Charlotte’s Web Immunity Gummies contain 10mg of CBD from full-spectrum hemp extract along with potent amounts of three powerful ingredients:

  • Organic Astragalusa traditional Chinese medicine herb that was historically used to support healthy immune function.
  • vitamin Can important antioxidant that helps protect cells from free radical oxidation and supports healthy immune function, derived from organic acerola extract.
  • Vegan Vitamin D3known to support immune function and is essential for optimal well-being.

Charlotte’s Web Immunity Gummies are made with only naturally grown ingredients. Flavored with natural juices from fruits and vegetables and without additives, colorings or artificial ingredients. They are vegan, non-GMO and gluten-free. And while many gummy supplements are little more than glorified candy, the company’s emphasis on natural ingredients and flavors means minimal sugar content.

As the CBD gummies revolution continues and immunity remains a priority, Charlotte’s Web leads the charge – raising the bar for hemp-derived CBD gummies for immune protection and everyday wellness.

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