Carrefour Egypt partners with Merge to provide simultaneous sign language interpretation for customers with hearing impairments

  • Simultaneous sign language translation via video call is now available in five Carrefour stores across Egypt

Cairo, Egypt: Carrefour, owned and operated by Majid Al Futtaim in Egypt, has partnered with Merge, the leading IT company specializing in innovative technological solutions for people with disabilities, to bring simultaneous sign language interpretation to the world through “Merge -Interpreter Sign Language” on the market. Platform for the hearing impaired. As the first retailer in the market to offer a service for customers with hearing impairments, Carrefour is introducing this service free of charge in five of its stores.

The “Merge-Interpreter Sign Language” platform, developed with the latest technology, offers customers access to sign language interpretation to help build a more integrated community in Carrefour’s supermarkets and hypermarkets. Tablets will be installed in Carrefour stores where customers can scan the QR codes to access video calls with Merge-certified sign language interpreters for inquiries about prices and promotions. This partnership aims to improve the customer journey, create equal opportunities and contribute to the development of society.

Philippe Peguilhan, Country Manager of Majid Al Futtaim Retail in Egypt, said: “Carrefour is very committed to providing equal opportunities for our customers in every experience. By partnering with Merge, we can continue to provide convenient, seamless shopping experiences that ensure an inclusive environment for all. The partnership is also a testament to Carrefour’s unwavering contribution to the communities in which it operates, constantly identifying new and innovative ways to enhance its offerings and drive positive change in society.”

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Ramy Qaddoumi, Founder and CEO of Merge Technology, said: “We are delighted to introduce simultaneous sign language interpretation via the “Merge-Interpreter Sign Language” platform in five Carrefour stores across Egypt for all shoppers with hearing disabilities, an integral part of our strategy, which aims to support the needs of people with hearing disabilities in the community and will be instrumental in achieving our goal of supporting people with special needs in all walks of life. Shoppers can easily use a QR code to video call sign language interpreters within the Merge call center within Carrefour to help them communicate in sign language with all Carrefour employees to effectively meet their needs.”


For more information, please contact:
Doa Mohammed
[email protected]

About Merge:

Founded in 2020, Merge aims to bring together hard of hearing people with hearing impaired people to build a more inclusive society.

Today there are 466 million hearing impaired people worldwide. A large proportion of them are found in the Middle East and North Africa (16.55 million) and 5 million of them are found in Egypt. Recent studies have also shown that people with hearing impairments are twice as likely to suffer from mental health problems such as depression and anxiety due to feelings of isolation.

Our goal is to provide assistive technology solutions to the deaf and hard of hearing community through various services. We are passionate about building a world where people can communicate better and connect on a deeper level. Together with our expert team of sign language interpreters, we are committed to helping deaf and hard of hearing people overcome their obstacles.

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To download the Merge Interpreter sign language application:
App Store, Play Store:
For more information on merge technology, see:

About Carrefour:

Carrefour was introduced to the region in 1995 by Majid Al Futtaim, a company from the United Arab Emirates. The company is the franchisee for Carrefour in over 30 markets in the Middle East, Africa and Asia. To meet the growing demands of its diverse customer base and communities, Carrefour offers omnichannel customer experiences tailored to the needs of the modern consumer. Through its innovative physical and digital customer services, Carrefour offers access to an unrivaled range of quality products at an unbeatable price for the 750,000 customers it serves every day. Carrefour is committed to supporting local economies, producers and suppliers in the communities it serves and sources over 80 percent of its products locally.

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About Majid Al Futtaim:

Founded in 1992, Majid Al Futtaim is the leading pioneer in shopping malls, communities, retail and leisure in the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim began with one man’s vision to transform the face of shopping, entertainment and leisure to “create great moments for everyone every day”. Since then it has grown into one of the UAE’s most respected and successful companies, spanning 17 international markets, employing more than 43,000 people and holding the highest credit rating (BBB) ​​among privately held companies in the region.

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Majid Al Futtaim owns and operates 29 malls, 13 hotels and four mixed-use communities, with further developments afoot in the region. The mall portfolio includes Mall of the Emirates, Mall of Egypt, Mall of Oman, City Center Malls, My City Center neighborhood centers and five community malls which are a joint venture with the Sharjah Government. The company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia and operates a portfolio of more than 400 stores including City+, the region’s first checkout-free store, and an online store.

Majid Al Futtaim operates more than 600 VOX cinemas and a portfolio of world-class leisure and entertainment experiences across the region, including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is the parent company of a fashion, home and specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, Lululemon Athletica, Crate & Barrel, LEGO and THAT, a fashion concept store and app by Majid Al Futtaim. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture with Veolia, a global leader in optimized environmental resource management.

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