As part of its 150th anniversary Bloomingdale’s hosts PINK Yoga and PINK Parties in select stores across the country 8th October

NEW YORK, September 29, 2022 /PRNewswire/ — Bloomingdale’s today announced its continued commitment to supporting breast cancer awareness with its annual Pink Campaign. In partnership with The Breast Cancer Research Foundation (BCRF) and The Tutu Project, leading retailer will launch Give Pink, Get More, and host PINK Yoga and PINK Parties in stores across the United States 8th October.

In the last 18 years Bloomingdale’s has risen 16 million dollars for breast cancer research through its campaigns and partnerships with leaders in the cause. As part of its 150th anniversary Bloomingdale’s hosts in-store events to raise awareness and funds for those affected by breast cancer.

“Since 1872, we’ve been proud to support causes that matter to our customers and our community,” he said Frank BermanExecutive Vice President and Chief Marketing Officer, Bloomingdale’s. “The Pink campaign is one that we know our shoppers love to support and we are very excited to bring Pink Yoga and Pink Parties to stores across the US. Through our partnerships with the Breast Cancer Research Foundation and the Tutu Project, we are honored to continue to raise awareness and funds in support of such an important cause.”

Bloomingdale’s Pink Philanthropic Partners:
The Breast Cancer Research Foundation is the largest private funder of breast cancer research – and research into metastatic breast cancer – in the world and the highest rated breast cancer organization in the country. Through years of partnership, Bloomingdale’s has provided funds to support BCRF’s goals of identifying new targets and developing new treatments for patients diagnosed with breast cancer.

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The Tutu Projectfounded by Bob Carey, aims to cheer up breast cancer patients every day through financial and emotional support. The fundraiser started with Bob Careys famous tutu photographed around the world and featured in his book TUTU. Most recently, Bob has been shooting his legendary tutu photos throughout Bloomingdale’s 59th Street flagship.

Pink campaign in store and online:
Give pink, get more
Takes place in store and online, through now October 31st. Whoever registers will be charged $15 on their Bloomingdale’s Credit card that funds 100% research, support and awareness Bloomingdale’s Pink partners. From 26.9. until 31.10. earn cardholders $25 in rewards for everyone $250 issued with their credit card. Buyers then receive a Give Pink, receive up to more cards $250 in their bWallet in November.

PINK Yoga On Screen Event
Bloomingdale’s will host PINK Yoga, live from the 59thth Street flagship location on 8th Octoberth at 9:00 a.m.m. ET. Those who are not there can take part Bloomingdale’s On screen for a morning flow with Sarah Strimel – Founder of Damn Good Yoga, co-founder of A Damn Good Life Breast Cancer Survivor and former Broadway showgirl. After the event, the founder of the Tutu project said, Bob Carey will be hosting a book signing of his book TUTU.

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Stores in the US will also host their own PINK Yoga events in partnership with local yoga studios. Participants will receive a pink yoga mat and gift bag, as well as a black water launched by Jacqueline and Louise Wilkieas they research products and health aids to support their mother with her breast cancer diagnosis. Participating stores include Northern Michigan, Roosevelt fieldshort hills, san francisco, Sherman OaksSouth Coast Plaza, Fashion Valley, Boca, Tyson and Bloomies.

PINK parties across the country
The party doesn’t end at PINK Yoga. Participating stores across the country are hosting PINK parties throughout the afternoon 8th Octoberth featuring DJ beats, pink themed photo stations, pink aura readers, pink manicures, pink fashion illustrations and more.

As part of his anniversary Bloomingdale’s celebrates 150 years of supporting causes that matter to its customers and its local communities. In addition to the PINK campaign Bloomingdale’s recently launched b the change, a new platform that will define the next era of social purpose. Through b the change, Bloomingdale’s redefines social well-being through three pillars: b sustainable, b inclusive, b future.

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Additional information about Bloomingdale’s PINK campaign see information on local PINK Yoga and PINK Party events is available on Eventbrite in select markets.

About Bloomingdale’s
Bloomingdale’s is America’s only nationwide, full-service upscale department store. A division of Macy’s, Inc. (NYSE: M), currently operates 34 Bloomingdale’s stores and 20 Bloomingdale’s The Outlet stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas and Virginia and 1 Bloomies location in Virginia. In addition, Bloomingdale’s has an international presence with a location in Dubai. The iconic retailer was founded in 1872 and celebrates its 150th anniversary this year. Be sure to follow @bloomingdales on social media, become a Loyallist and visit for more information or to shop anytime

About the change:
As a company with 150 years of tradition Bloomingdale’s started b the change as an actionable program to build a fairer and more sustainable future for his colleagues, customers and community. Through its three pillarsb sustainable, b inclusive and b the future, Bloomingdale’s will continue to support philanthropic causes through campaigns, grants, fundraisers, volunteering and more. Partners include Breast Cancer Research Foundation, Tutu Project, Child Mind Institute, Donors Choose, No Kid Hungry, Thurgut Marshall College Fund, Bloomingdale’s x FIT Sustainable Innovation Fund and more. More information about b the change, visit

Contact: [email protected]



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SOURCE Bloomingdale’s