Bank OCBC NISP Highlights the Importance of Women’s Representation in Business and Economy through CurrenShe Campaign

  • As part of #TAYTB Women Warriors, the CurrenShe campaign aims to encourage women to participate in the country’s economy.

  • The campaign uses a ticket that is an economic token as a means to use Augmented Reality (AR) technology.

  • The art installation “Perempuan Kuat Ekonomi Bangsa Hebat” was opened for public viewing at Sarinah Thamrin Mall between November 3 and 24, 2022.

Jakarta, Indonesia, November 28, 2022 /PRNewswire/ — In commemoration of the 76th National Money Day or Hari Oeang Republik Indonesia (HORI), OCBC NISP Bank has launched CurrenShe, a campaign movement that encourages women to take a more prominent role in their contribution to the country’s economy. This movement is part of the Bank’s commitment to the empowerment of women.

From left to right: Parwati Surjaudaja (President Director Bank OCBC NISP), Adrie Basuki (Entrepreneur and Zero Waste Process Designer) and Dayu Dara Permata (Founder and CEO Pinhome) during the CurrenShe Media Briefing event in Jakarta.

From left to right: Parwati Surjaudaja (President Director Bank OCBC NISP), Adrie Basuki (Entrepreneur and Zero Waste Process Designer) and Dayu Dara Permata (Founder and CEO of Pinhome) during the CurrenShe Media Briefing event in Jakarta.

According to the Ministry of Cooperatives and Small and Medium Enterprises, the contribution of MIPE to the State’s National Income reaches 61.1% in 2021[1] and most of them (64.5% or 37 million) are managed by women.[2] In addition, a Bank Indonesia survey showed that the proportion of women in strategic corporate positions continues to rise and is projected to increase further. USD 28 trillion world GDP[3] if gender equality applies. Thus, the role of women entrepreneurs in supporting the country’s economy is very important.

Parwati Surjaudaja, Chief Executive Officer, Bank OCBC NISP said: “Supporting women is smart and the right thing to do to move our economy forward. We hope our CurrenShe initiatives can be a reminder of how great and powerful women have also helped build Indonesia.”

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“We encourage women to pursue their dreams as well as aspirations and do not hesitate to become leaders in the economic sector. We believe that having men and women together will promote and give greater impact. This will support the acceleration of the country in realizing Indonesia . Emas 2045. However, the support of all relevant stakeholders is needed to achieve this inclusion,” he added. Parvati Surjaudaja.

By supporting the realization of Indonesia Emas 2045, Bank OCBC NISP also participates in increasing financial education and inclusion through the #TAYTB Women Warriors program, a financial solution for women entrepreneurs that combines individual and business needs supported by banking services .

Through this program, the bank continues to disburse loans amounting to IDR 3.0 trillion or increased by 38.2% year-on-year September 30, 2022. This program has a total of 1,248 female entrepreneurs, that is to say, it increased by 22.5% year-on-year. As a company, Banco OCBC NISP continues to promote the growth of women, as reflected in the composition of the Bank’s employees, in which 54% are women. Not only that, the management structure of Banco OCBC NISP is also characterized by the presence of women; 25% of the Board of Directors and 44% of the Board of Directors are women.

About #TAYTB Women Warriors

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The #TAYTB Women Warriors program is a financial solution for women entrepreneurs that combines the needs of individuals and businesses with banking services. The program offers complete solutions including to manage solutions: banking services to manage personal and business finances anywhere, anytime, free online transfer fees, BI Fast, SKN and RTGS. Grows up – a business credit solution to develop a business, where customers can get special interest and free administrative fees for women, and a live solution: which is beyond bank support in the form of continuous learning and business community at ruangmenyala.com. To learn more about the program, visit #TAYTB Women Warriors.

About the CurrenShe campaign

CurrenShe promotes the importance of women’s representation in the business and economic sectors by using banknotes an economic symbol as a means to use Augmented Reality (AR) technology. The public can learn about Indonesian female heroes who played an important role in the struggle for independence and equality since colonial times. They can participate in this campaign by visiting currenshe.com, and scanning the nominal tickets of 100,000 Rp, 50,000 Rp, 20,000 Rp, 10,000 Rp, 5,000 Rpand/or 2,000 Rp. After that, images and audio will appear telling the hidden stories of different female heroes behind each name. The heroes consisted of Laksamana Malahayati of Aceh (2,000 Rp nominal), Nyi Ageng Serang of DI Yogyakarta (5,000 Rp nominal), Andi Depu of Tinambung, West Sulawesi (10,000 Rp nominal), María Walanda Maramis from Sulawesi (20,000 Rp nominal), Hj Rangkayo Rasuna Said of West Sumatra (50,000 Rp nominal) and Opu Daeng Risadju from Tanah Luwu, South Sulawesi (Rp. 100,000).

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The art installation “Perempuan Kuat Ekonomi Bangsa Hebat” opened to the public at Sarinah Thamrin Mall from November 3 to 24, 2022.

More information about the CurrenShe campaign can be accessed at currenshe.com.

Overview of Banco OCBC NISP

OCBC NISP bank was established in Bandung in 1941 under the name Nederlandsch Indische Spaar en Deposito Bank. From September 30, 2022Bank OCBC NISP serves customers through 197 branch networks in 54 cities of Indonesia. In addition, customers could transact through the Bank’s 490 ATMs, more than 98,000 ATM networks in Indonesiaand connected to more than 600 OCBC Group ATM networks in singapore e malaysia. Bank OCBC NISP also serves customers through various digital channels, including mobile banking and internet banking, for both individuals and businesses. OCBC NISP bank is one of the banks with the highest credit ratings Indonesiawho knows idAAA (stable) by PEFINDO and AAA (id)/stable of PT Fitch Ratings Indonesia. Bank OCBC NISP also received The Banker’s Bank of the Year award, London for 4 consecutive years, The Best Bank for SMEs In Indonesia Asian Banking & Finance award for 9 consecutive years, Alpha Southeast Asia for 5 consecutive years, GBAF Publication in Global Banking and Finance for 3 consecutive years and Asiamoney for 3 consecutive years.

OCBC NISP Bank website: www.ocbcnisp.com

LinkedIn: Banco OCBC NISP

Bank OCBC NISP

Brand and Communication Division

OCBC NISP Tower, Jl Prof Dr Satrio Kav 25, Jakarta 12940

Telephone: 021- 25533888; Fax: (62)-021-57944000

Email: [email protected]

Website: www.ocbcnisp.com

[1] The data of Koperasi and Usaha Kecil Menengah

[2] Data from Badan Pusat Statistics (BPS) 2021

[3] Indonesia data bank

SOURCE PT. Bank OCBC NISP, Tbk

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