Bacardi Announces Leadership Moves To Drive Future Growth

Bacardi Limited, the world’s largest privately held spirits company, today announces a series of C-suite talent shifts within its Global Trade, Finance and North American businesses.

Current Regional President for North America Peter Carr will assume the newly created role of Executive Vice President and Global Growth Officer. Pete will be responsible for commercial excellence and strategy, route-to-market models, digital commerce and on-trade relationships for the family-run spirits business. Pete is poised to lead Bacardi’s continued commercial success, with a lifetime of spirits experience and more than eight years at the helm of one of the company’s largest markets. Pete has demonstrated fearlessness and a founder mentality throughout his career at Bacardi. Under his leadership, Bacardi launched a new model for national liquor distribution in the United States and drove investments in digital commerce in the region to fuel this growing liquor distribution channel.

Tony Lathamcurrently Global Chief Financial Officer, assuming the role Regional President of North America. Over the past three years, Tony has played a pivotal role as Bacardi’s CFO, guiding the company through recent global challenges and moving with speed and agility to seize opportunities that have kept Bacardi at the forefront of what’s new and coming . During his time at Bacardi, Tony has worked closely with the North American business and is intimately familiar with the commercial, organizational and go-to-market aspects of the region, which puts him in a good position to be successful in his new role.

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In true Bacardi fashion of nurturing in-house talent, Albert Vila Tarres follows Tony with a promotion to the role of Bacardi Limited Global Chief Financial Officer (CFO). His 12-year journey at Bacardi has taken him around the globe, having served as CFO for the Latin America, Western and Eastern Europe regions and most recently North America. Albert has been a valuable partner to many Bacardi executives who have drawn on his expertise across markets. He will now bring his experience to the table as he oversees the company’s global finances.

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“We believe in investing in our people at Bacardi and growing from within. It is important that our employees see a vision for their success along with that of the company. We are committed to creating new opportunities for our talents that allow them to learn from them and add value and new perspectives to our company. I am confident that Bacardi will continue on its path of robust growth, with Pete, Tony and Albert driving success in their roles and leading our teams to key milestones in our vision for the future.”

Mahesh MadhavanChief Executive Officer of Bacardi Limited

Tony will be relocating to the Coral Gables, FL office as he oversees North America operations, while Pete and Albert will be based at Bacardi’s global headquarters in Bermuda, pending approval by the Bermuda Immigration Service. All changes will take effect at the beginning of the new fiscal year on April 1, 2023.

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About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Bacardi Limited’s brand portfolio includes more than 200 brands and brands including BACARDÍ® Rum, GRAY GOOSE® Vodka, PATRÓN® Tequila, DEWAR’S® Blended Scotch Whisky, BOMBAY SAPPHIRE® Gin, MARTINI® Vermouth and Sparkling Wines, CAZADORES® 100% Blue Agave Tequila and other leading and emerging brands such as WILLIAM LAWSON’S® Scotch Whiskey, ST-GERMAIN® Elderflower Liqueur and ERISTOFF® Vodka. Founded more than 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000 people, operates manufacturing facilities in 10 countries and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us TwitterLinkedIn or Instagram.

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